Displaying publications 1 - 20 of 53 in total

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  1. Sundram CJ
    Dent J Malaysia Singapore, 1967 Oct;7(2):52-9.
    PMID: 5247442
    Matched MeSH terms: Advertising as Topic
  2. Prathapan S, Wijewardena K, Low WY
    Asia Pac J Public Health, 2016 Jan;28(1 Suppl):86S-92S.
    PMID: 26658325 DOI: 10.1177/1010539515620481
    Food marketing is one of the main factors in the increase in childhood obesity. The objective is to compare the strategies used for promotion of food and beverages advertisements on Sri Lankan television for children and adults.
    Matched MeSH terms: Advertising as Topic/methods; Advertising as Topic/statistics & numerical data*
  3. Othman N, Vitry AI, Roughead EE
    BMC Public Health, 2010;10:294.
    PMID: 20509953 DOI: 10.1186/1471-2458-10-294
    BACKGROUND: Journal advertising is used by pharmaceutical companies to disseminate medicine information to doctors. The quality of claims, references and the presentation of risk results in Australia and the US has been questioned in several studies. No recent evidence is available on the quality of claims, references and the presentation of risk results in journal advertising in Australia and the US and no Malaysian data have been published. The aim of this study was to compare the quality of claims, references and the presentation of risk results in journal advertising in these three countries.
    METHODS: A consecutive sample of 85 unique advertisements from each country was selected from journal advertising published between January 2004 to December 2006. Claims, references and the presentation of risk results in medical journal advertising were compared between the three countries.
    RESULTS: Less than one-third of the claims were unambiguous claims (Australia, 30%, Malaysia 17%, US, 23%). In Malaysia significantly less unambiguous claims were provided than in Australia and the US (P < 0.001). However, the unambiguous claims were supported by more references than other claims (80%). Most evidence was obtained from at least one randomized controlled trial, a systematic review or meta-analysis (Australia, 84%, Malaysia, 81%, US, 76%) with journal articles being the most commonly cited references in all countries. Data on file were significantly more likely to be cited in the US (17%) than in Australia (2%) and Malaysia (4%) (P < 0.001). Advertisements that provided quantitative information reported risk results exclusively as a relative risk reduction.
    CONCLUSIONS: The majority of claims were vague suggesting poor quality of claims in journal advertising in these three countries. Evidence from a randomized controlled trial, systematic review or meta- analysis was commonly cited to support claims. However, the more frequent use of data that have not been published and independently reviewed in the US compared to Australia and Malaysia raises questions on the quality of references in the US. The use of relative rather than absolute benefits may overemphasize the benefit of medicines which may leave doctors susceptible to misinterpreting information.
    Matched MeSH terms: Advertising as Topic/standards*
  4. Furnham A, Paltzer S
    Scand J Psychol, 2010 Jun 1;51(3):216-36.
    PMID: 20338017 DOI: 10.1111/j.1467-9450.2009.00772.x
    In 1999, Furnham and Mak published a review of 14 content-analytic studies of sex roles stereotyping in television commercials. All these studies were based on the McArthur and Resko (1975) content categories. This paper updates that review considering 30 studies in over 20 countries published between 2000 and 2008. Studies were from Australasia, Austria, Bulgaria, Ghana, Hong Kong, Japan, Kenya, Korea, Malaysia, Mauritius, New Zealand, Poland, Russia, Serbia, Singapore, South Africa, Spain, Saudi Arabia, Sweden, Taiwan, Thailand, Turkey, the United Kingdom and the United States. They examined over 8,000 advertisements. National and cultural differences in gender stereotypes are also considered in the light of this data. The popularity of, and the problems associated with, the research paradigm are considered.
    Matched MeSH terms: Advertising as Topic*
  5. Simpson D
    Tob Control, 2004 Jun;13(2):106-7.
    PMID: 15175520
    Matched MeSH terms: Advertising as Topic*
  6. Kelly B, Vandevijvere S, Ng S, Adams J, Allemandi L, Bahena-Espina L, et al.
    Obes Rev, 2019 Nov;20 Suppl 2(Suppl 2):116-128.
    PMID: 30977265 DOI: 10.1111/obr.12840
    Restricting children's exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children's television advertising exposure to healthy and unhealthy products. Twenty-two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 World Health Organization (WHO) Europe Nutrient Profile Model (should be permitted/not-permitted to be advertised). Peak viewing times were defined as the top five hour timeslots for children. On average, there were four times more advertisements for foods/beverages that should not be permitted than for permitted foods/beverages. The frequency of food/beverages advertisements that should not be permitted per hour was higher during peak viewing times compared with other times (P 
    Matched MeSH terms: Advertising as Topic/statistics & numerical data*
  7. Hazim M, Anuar NB, Ab Razak MF, Abdullah NA
    PLoS One, 2018;13(6):e0198884.
    PMID: 29889897 DOI: 10.1371/journal.pone.0198884
    Product reviews are the individual's opinions, judgement or belief about a certain product or service provided by certain companies. Such reviews serve as guides for these companies to plan and monitor their business ventures in terms of increasing productivity or enhancing their product/service qualities. Product reviews can also increase business profits by convincing future customers about the products which they have interest in. In the mobile application marketplace such as Google Playstore, reviews and star ratings are used as indicators of the application quality. However, among all these reviews, hereby also known as opinions, spams also exist, to disrupt the online business balance. Previous studies used the time series and neural network approach (which require a lot of computational power) to detect these opinion spams. However, the detection performance can be restricted in terms of accuracy because the approach focusses on basic, discrete and document level features only thereby, projecting little statistical relationships. Aiming to improve the detection of opinion spams in mobile application marketplace, this study proposes using statistical based features that are modelled through the supervised boosting approach such as the Extreme Gradient Boost (XGBoost) and the Generalized Boosted Regression Model (GBM) to evaluate two multilingual datasets (i.e. English and Malay language). From the evaluation done, it was found that the XGBoost is most suitable for detecting opinion spams in the English dataset while the GBM Gaussian is most suitable for the Malay dataset. The comparative analysis also indicates that the implementation of the proposed statistical based features had achieved a detection accuracy rate of 87.43 per cent on the English dataset and 86.13 per cent on the Malay dataset.
    Matched MeSH terms: Advertising as Topic
  8. Fadzli FE, Ismail AW, Abd Karim Ishigaki S
    PLoS One, 2023;18(11):e0287155.
    PMID: 37967080 DOI: 10.1371/journal.pone.0287155
    Real-time three-dimensional (3D) reconstruction of real-world environments has many significant applications in various fields, including telepresence technology. When depth sensors, such as those from Microsoft's Kinect series, are introduced simultaneously and become widely available, a new generation of telepresence systems can be developed by combining a real-time 3D reconstruction method with these new technologies. This combination enables users to engage with a remote person while remaining in their local area, as well as control remote devices while viewing their 3D virtual representation. There are numerous applications in which having a telepresence experience could be beneficial, including remote collaboration and entertainment, as well as education, advertising, and rehabilitation. The purpose of this systematic literature review is to analyze the recent advances in 3D reconstruction methods for telepresence systems and the significant related work in this field. Next, we determine the input data and the technological device employed to acquire the input data, which will be utilized in the 3D reconstruction process. The methods of 3D reconstruction implemented in the telepresence system as well as the evaluation of the system, have been extracted and assessed from the included studies. Through the analysis and summarization of many dimensions, we discussed the input data used for the 3D reconstruction method, the real-time 3D reconstruction methods implemented in the telepresence system, and how to evaluate the system. We conclude that real-time 3D reconstruction methods for telepresence systems have progressively improved over the years in conjunction with the advancement of machines and devices such as Red Green Blue-Depth (RGB-D) cameras and Graphics Processing Unit (GPU).
    Matched MeSH terms: Advertising as Topic
  9. Simpson D
    Tob Control, 2006 Aug;15(4):277-8.
    PMID: 16885572
    Matched MeSH terms: Advertising as Topic/methods*
  10. Assunta M, Chapman S
    Tob Control, 2004 Dec;13 Suppl 2:ii63-70.
    PMID: 15564223 DOI: 10.1136/tc.2004.008987
    OBJECTIVE: To explore tobacco industry accounts of its use of indirect tobacco advertising and trademark diversification (TMD) in Malaysia, a nation with a reputation for having an abundance of such advertising.
    METHODS: Systematic keyword and opportunistic website searches of formerly private tobacco industry internal documents made available through the Master Settlement Agreement.
    RESULTS: 132 documents relevant to the topic were reviewed. TMD efforts were created to advertise cigarettes after advertising restrictions on direct advertising were imposed in 1982. To build public credibility the tobacco companies set up small companies and projected them as entities independent of tobacco. Each brand selected an activity or event such as music, travel, fashion, and sports that best suited its image. RJ Reynolds sponsored music events to advertise its Salem brand while Philip Morris used Marlboro World of Sports since advertising restrictions prevented the use of the Marlboro man in broadcast media. Despite a ban on tobacco advertisements in the mass media, tobacco companies were the top advertisers in the country throughout the 1980s and 1990s. The media's dependence on advertising revenue and support from the ruling elite played a part in delaying efforts to ban indirect advertising.
    CONCLUSION: Advertising is crucial for the tobacco industry. When faced with an advertising ban they created ways to circumvent it, such as TMDs.
    Matched MeSH terms: Advertising as Topic/methods*
  11. Ashraf H
    Lancet, 2002 Aug 24;360(9333):627.
    PMID: 12241947
    Matched MeSH terms: Advertising as Topic/legislation & jurisprudence*
  12. Assunta M
    Tob Control, 2002 Sep;11(3):277-8.
    PMID: 12198283
    In Malaysia, British American Tobacco flouted the World Cup of football's no-tobacco ruling
    Matched MeSH terms: Advertising as Topic*
  13. Tan KY, van der Beek EM, Chan MY, Zhao X, Stevenson L
    Nutr Rev, 2015 Sep;73(9):634-41.
    PMID: 26269489 DOI: 10.1093/nutrit/nuv029
    The Association of Southeast Asian Nations aims to act as a single market and allow free movement of goods, services, and manpower. The purpose of this article is to present an overview of the current regulatory framework for health claims in Southeast Asia and to highlight the current barriers and opportunities in the regulatory frameworks in the Association of Southeast Asian Nations. To date, 5 countries in Southeast Asia, i.e., Indonesia, Malaysia, the Philippines, Singapore, and Thailand, have regulations and guidelines to permit the use of health claims on food products. There are inconsistencies in the regulations and the types of evidence required for health claim applications in these countries. A clear understanding of the regulatory frameworks in these countries may help to increase trade in this fast-growing region and to provide direction for the food industry and the regulatory community to develop and market food products with better nutritional quality tailored to the needs of Southeast Asian consumers.
    Matched MeSH terms: Advertising as Topic/legislation & jurisprudence*
  14. Tan L, Ng SH, Omar A, Karupaiah T
    Child Obes, 2018 07;14(5):280-290.
    PMID: 29985649 DOI: 10.1089/chi.2018.0037
    BACKGROUND: Unhealthy food marketing to children is a key risk factor for childhood obesity. Online video platforms have surpassed television as the primary choice for screen viewing among children but the extent of food marketing through such media is relatively unknown. We aimed to examine food and beverage advertisements (ads) encountered in YouTube videos targeting children in Malaysia.

    METHODS: The social media analytics site SocialBlade.com was used to identify the most popular YouTube videos (n = 250) targeting children. Ads encountered while viewing these videos were recorded and analyzed for type of product promoted and ad format (video vs. overlay). Food and beverage ads were further coded based on food category and persuasive marketing techniques used.

    RESULTS: In total 187 ads were encountered in sampled videos. Food and beverage ads were the most common at 38% (n=71), among which 56.3% (n = 40) promoted noncore foods. Ads for noncore foods were more commonly delivered as video rather than overlay ads. Among ads promoting noncore foods, the most commonly employed persuasive marketing techniques found were taste appeal (42.3%), uniqueness/novelty (32.4%), the use of animation (22.5%), fun appeal (22.5%), use of promotional characters (15.5%), price (12.7%), and health and nutrition benefits (8.5%).

    CONCLUSIONS: Similar to television, unhealthy food ads predominate in content aimed toward children on YouTube. Policies regulating food marketing to children need to be extended to cover online content in line with a rapidly-evolving digital media environment. Service providers of social media can play a part in limiting unhealthy food advertising to children.

    Matched MeSH terms: Advertising as Topic*
  15. Binns C, Kyung Lee M, Yun Low W
    Asia Pac J Public Health, 2019 11;31(8):737-739.
    PMID: 31852226 DOI: 10.1177/1010539519889542
    Matched MeSH terms: Advertising as Topic/statistics & numerical data*
  16. Rohaida Mat Akir, Kalaivani Chellappan, Mardina Abdullah
    MyJurnal
    Space weather forecasting and its importance for the power and communication industry have inspired research related to TEC forecasting lately. Research has attempted to establish an empirical model approach for TEC prediction. In this paper, artificial neural networks (ANNs) have been applied in total electron content using GPS Ionospheric Scintillation and TEC Monitor (GISTM) data from UKM Station. The TEC prediction will be useful in improving the quality of current GNSS applications, such as in automobiles, road mapping, location-based advertising, personal navigation or logistics. Hence, a neural network model was designed with relevant features and customised parameters. Various types of input data and data representations from the ionospheric activity were used for the chosen network structure, which was a three-layer perceptron trained by feed forward back propagation method and tested on the chosen test data. We found that the optimum RMSE occurred with 10 nodes as the best NN for GISTM UKM station for the studied period with RMSE 1.3457 TECU. An analysis was made to compare the TEC from the measured TEC with neural network prediction and from IRI-corr model. The results showed that the NN model forecast the TEC values close to the measured TEC values with 9.96% of relative error. Thus, the forecasting of total electron content has the potential to be implemented successfully with larger data set from multi-centred environment.
    Matched MeSH terms: Advertising as Topic
  17. Kelly B, Backholer K, Boyland E, Kent MP, Bragg MA, Karupaiah T, et al.
    Curr Nutr Rep, 2023 Mar;12(1):14-25.
    PMID: 36746878 DOI: 10.1007/s13668-023-00450-7
    PURPOSE OF REVIEW: Protecting children from unhealthful food marketing is a global priority policy for improving population diets. Monitoring the nature and extent of children's exposure to this marketing is critical in policy development and implementation. This review summarises contemporary approaches to monitor the nature and extent of food marketing to support policy reform.

    RECENT FINDINGS: Monitoring approaches vary depending on the stage of progress of related policy implementation, with resource implications and opportunity costs. Considerations include priority media/settings. marketing techniques assessed, approach to classifying foods, study design and if exposure assessments are based on media content analyses or are estimated or observed based on children's media use. Current evidence is largely limited to high-income countries and focuses on content analyses of TV advertising. Ongoing efforts are needed to support monitoring in low-resource settings and to progress monitoring to better capture children's actual exposures across media and settings.

    Matched MeSH terms: Advertising as Topic
  18. Teoh SK
    N Y State J Med, 1983 Dec;83(13):1317-9.
    PMID: 6582387
    Matched MeSH terms: Advertising as Topic/legislation & jurisprudence; Advertising as Topic/standards*
  19. Savell E, Gilmore AB, Sims M, Mony PK, Koon T, Yusoff K, et al.
    Bull World Health Organ, 2015 Dec 01;93(12):851-61G.
    PMID: 26668437 DOI: 10.2471/BLT.15.155846
    OBJECTIVE: To examine and compare tobacco marketing in 16 countries while the Framework Convention on Tobacco Control requires parties to implement a comprehensive ban on such marketing.

    METHODS: Between 2009 and 2012, a kilometre-long walk was completed by trained investigators in 462 communities across 16 countries to collect data on tobacco marketing. We interviewed community members about their exposure to traditional and non-traditional marketing in the previous six months. To examine differences in marketing between urban and rural communities and between high-, middle- and low-income countries, we used multilevel regression models controlling for potential confounders.

    FINDINGS: Compared with high-income countries, the number of tobacco advertisements observed was 81 times higher in low-income countries (incidence rate ratio, IRR: 80.98; 95% confidence interval, CI: 4.15-1578.42) and the number of tobacco outlets was 2.5 times higher in both low- and lower-middle-income countries (IRR: 2.58; 95% CI: 1.17-5.67 and IRR: 2.52; CI: 1.23-5.17, respectively). Of the 11,842 interviewees, 1184 (10%) reported seeing at least five types of tobacco marketing. Self-reported exposure to at least one type of traditional marketing was 10 times higher in low-income countries than in high-income countries (odds ratio, OR: 9.77; 95% CI: 1.24-76.77). For almost all measures, marketing exposure was significantly lower in the rural communities than in the urban communities.

    CONCLUSION: Despite global legislation to limit tobacco marketing, it appears ubiquitous. The frequency and type of tobacco marketing varies on the national level by income group and by community type, appearing to be greatest in low-income countries and urban communities.

    Matched MeSH terms: Advertising as Topic/methods; Advertising as Topic/statistics & numerical data*
  20. Othman N, Vitry AI, Roughead EE
    South Med Rev, 2010 Feb;3(1):11-8.
    PMID: 23093878
    OBJECTIVE: The aim of this study was to compare the provision of medicines information in medical journal advertising in Australia, Malaysia and the United States.
    METHODS: A consecutive sample of 85 unique advertisements from each country was selected from the advertisements published between January 2004 to December 2006 in three widely circulated medical journals and one prescribing reference manual. The availability of brand name and generic name, indication, contraindications, dosage, side-effects, warnings, interactions and precautions was compared between the three countries.
    RESULTS: We examined 255 distinct advertisements for 136 pharmaceutical products. Journal advertising in Australia, Malaysia and the US usually provided brand names and generic names (range 96 -100%). Information on dosage was significantly less likely to be mentioned (32%) in the US than in Australia (92%) and Malaysia (48%) (P < 0.001). Warning information was significantly less likely to be provided in Australia (5%) than in the US (81%) and Malaysia (9%) (P < 0.001). Apart from information on brand name, generic name, warnings and dosage, other product information significantly less likely to be provided in journal advertising in Malaysia than in Australia and the US (P < 0.001). Similar trends in the provision of product information for the same medicines published in these countries were noted. Brand name and generic name were always provided in the three countries (100%). However, information on the negative effects of medicines was less frequently provided in Malaysia than in Australia and the US.
    CONCLUSIONS: Journal advertising in Australia, Malaysia and the US failed to provide complete product information. Low quality of information provided in Malaysia indicates the need for effective regulation of provision of medicines information in journal advertising. Different standards of medicines information provided in these three countries suggest that pharmaceutical promotion needs to be better controlled at the international level.
    KEYWORDS: Australia; Malaysia; Pharmaceutical advertisements; promotion; regulation
    Matched MeSH terms: Advertising as Topic
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