The objective of this study is to identify the perceptions of Generation Y employees regarding
work-life balance practices. As increasing numbers of Generation Y enter the workforce,
questions regarding how they perceive work, family and self-related issues, challenges and
coping strategies in balancing personal and professional commitments became issues of interests
for employers. This study uses interviews to collect data from six informants in Generation
Y and the data were analyzed through content analysis. The results indicate that Generation
Y employees do indeed have issues and challenges with balancing work and family.
However, unlike the older generation of employees, Generation Y employees perceive managing
work-life balance only through segmentation or separation strategies. This particular
finding indicates that if organizations want to attract and retain these employees they should
adapt a strategy specifically designed to target this employee group.