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  1. Rozianiwati Yusof, Nor Asma Mohd Zin, Noorihan Abdul Rahman
    ESTEEM Academic Journal, 2021;17(1):35-46.
    MyJurnal
    Social media has the power to spread information among users. It is very
    beneficial for improving education by giving valuable feedback or sharing
    perceptions on some related issues. Blended learning approaches are
    massively being used by most organisations, especially in higher education.
    However, there are many issues triggered among users when blended
    learning is implemented. Many researchers keep accomplishing new studies
    since this method has already been applied in many organisations and
    institutions. This paper aims to identify tweets regarding blended learning
    experiences. This study will use these tweets to define users' perception and
    acceptance of the blended learning method by producing a classifier model.
    This model will classify the tweets into positive and negative experiences in
    the blended learning approach. All the processes involved are implemented
    using Rapid Miner software. About 448 relevant reviews have been selected,
    and 84.38% of users give positive responses. The Naïve Bayes technique
    produced the best classifier model with 91.90% accuracy. The result defines
    most of the positive reviews are involving students, which are occurred 107
    times, and 20 times for negative reviews. Meanwhile, the word “teacher” is
    appeared in 41 positive reviews and 14 negative reviews. This study suggests
    that blended learning should be continued because most users give positive
    reviews of the blended learning method. However, some acceptance criteria
    in blended learning should be considered such as age, gender, and region.
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