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  1. NURUL HIDAYAH ZULKIPLI, SURIA BABA
    MyJurnal
    The problem in analysing qualitative study is regularly highlighted when it comes to data analysis process. Unlike quantitative data that deals with numerical and statistical issues, analysing qualitative data requires the researcher to deal with understanding human experiences and interpreting the data. Therefore, validity and reliability of the analysis are often questioned and becomes a challenge in analysing data from qualitative research. The objective of this writing is to highlight some of the challenges and strengths in the qualitative research process. Validity, reliability, and credibility are among the challenges in analysing qualitative study. Rigor in conducting data collection helps in overcoming the problem in validity, reliability and credibility. In addition, in-depth understanding and triangulation techniques such as interview, document analysis and observation used in qualitative researches are among the strengths for qualitative study.
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