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  1. Siti Mahera Ahmat Amin
    MyJurnal
    Small medium enterprise nowadays has become the larger enterprise nightmare by the mushrooming of social media marketing. This tool has become the new trend for a small business which will help them to expand the business networking. When social media marketing and businesses are being combined, they will be undefeatable. However, for the Japan SMEs, there are still lacks of confidence in using social media for the business operation. This research paper analysed the overwhelming power of social media marketing for the business purpose which proven the business performance also affected. The quantitative research data was gathered in this study with the aid of a questionnaire. Twenty five questionnaires were sent to the people that working in SMEs in Japan through the email list which was given by researcher’s friend in Japan. Another twenty five respondents were gathered from Malaysia via email as well. The results of the questionnaire revealed the major potential of social media in enhancing business performance of SMEs. The author recommends that every management of SMEs reevaluate their practices in handling social media for business either in Malaysia or in Japan, and begin developing guideline for the employees in handling social media matters.
  2. Siti Mahera Ahmat Amin, Muhammad Arif Nasir, Fatimah Jinal
    MyJurnal
    The challenge to tourism that is presented by sustainable approach is how to preserve and conserve many natural attractions and today in tourism industry development will have an impacts on environmental. Environment, either physical, social and economics have a positive and negative impacts. The purpose of this study was to examined the perception among international students from University Gadjah Mada, Yogyakarta, Indonesia toward environmental impacts at Tanjung Tuan Melaka. For this purpose, qualitative method was used in order to get a perception toward environmental issues among international students from interviews activities. The results show that environmental issues at Tanjung Tuan is not serious and have a good perception among international students, just need to develop some facilities to faced many tourists.
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