METHODS: This study used a descriptive qualitative method with in-depth interviews using a semi-structured interview guide. Ethical clearance was obtained, and fourteen young adults who smoked were recruited by purposive sampling. Before the interview, participants watched five videos with the following categories: 1) the health impact of active smoking, 2) the health impact of passive smoking, and 3) the burden on the family of smokers getting smoking-related diseases. Data analysis was conducted using inductive content analysis.
RESULTS: Five themes describe smokers' perceptions of videos depicting the effects of smoking: a) The video is interesting and can help imagine real condition visualization of the impact of smoking; b) The video deeply resonates with smokers; c) The health impact of the passive smoker and family video is more impactful than the health impact of active smoking video; d) The health impact of active smoking videos make smokers aware of smoking on themselves; e) These videos can increase motivation to quit smoking.
CONCLUSION: This research can be a recommendation in health education and smoking cessation counseling using videos that describe the health impact of smoking, especially with an approach that highlights the effects on passive smokers and families.