Environmental strategies also known as environmental management practices that adopted by hotel management which help them to monitor their activities in order to preserve the environment. However, these strategies which include energy management, water conservation and waste management have their own impact toward customer green purchase intention. Understanding customer perception toward green product is crucial to attract customer in purchasing environmental-friendly hotel. This paper using self-administered questionnaire adapted from previous researchers with total of 400 respondents. From the findings, it showed that most of the respondents agreed that „designing parking areas under the hotel's building to reduce site footprint‟, „fixing toilet leaks immediately‟ and „encouraging recycling campaign by using refillable amenities‟ as the three main agreeable items in the environmental strategies. Most of the respondents also agreed that they were willing to stay in a hotel that practices environmental strategies. Importance implications for hoteliers and academicians been discussed through the investigation of this study.
This conceptual study highlights the relationship between several variables that influence guest’s satisfaction to use self-service technologies in hotel industry. Nowadays, with all kinds of technologies at one’s fingertips, it makes a lot of sense to do without human contact. The evolution of reservation systems, the internet, the smartphone and other technologies now provide significant convenience and savings to hotel guests. In order to facilitate efficient and effective service delivery, hotels are introducing self-service technologies (SSTs) at an increasing pace. By understanding this relationship, it will provide different perspectives of guest’ satisfaction to use SSTs. The objective of this study is to discuss the factors that influence guest’s satisfaction in using SSTs in hotel industry. By referring to the previous research on SSTs, it was found that ease of use, reliability, technology readiness, and interactivity were among the factors enormously discussed by previous researcher. Previous studies have dealt with the consumer’s intention in influencing them to use SSTs in Tourism and Hospitality Industry but only few highlighted the relationship between SSTs with consumer’s satisfaction in hotel industry. Therefore, in this study, researchers will try to gather the literatures that may support the fact that most of hotel business should focus more on the SSTs in enhancing guest experience while staying at hotel premise directly satisfying their needs and wants.