Digital threads in turbulent times: unraveling technostress and cleaner production in the food industry

Introduction: In the current landscape marked by swift digital transformations and global disruptions, comprehending the intersection of digitalization and sustainable business practices is imperative. This study focuses on the food industries of China and Pakistan, aiming to explore the influence of digitalization on cleaner production. Methods: Employing a cross-sectional design, data were gathered through online surveys involving a diverse group of employees. Special attention was given to the emergent phenomenon of technostress and its subsequent implications for individuals in the workplace. Results: The findings of the study demonstrate a significant impact of digitalization on both resource mobilization and interaction quality within the surveyed food industries. Notably, technostress emerged as a mediating factor, shedding light on the psychological challenges associated with digital transitions. The study further reveals the moderating role of the COVID-19 pandemic, altering the dynamics among the variables under investigation. Discussion: From a theoretical perspective, this research contributes to the cleaner production literature by bridging it with the human-centric nuances of technological adaptation. On a practical level, the study emphasizes the importance of aligning digital strategies with resource mobilization to achieve sustainable outcomes. For the food industry and potentially beyond, the research offers a roadmap for integrating digital tools into operations, ensuring efficiency, and promoting cleaner production.