Love and compassion is the most persuasive emotional attachment in the family. Mothers true love empower children survival in the world and hereafter. Thus, the research aims to understand on how the Malaysian exemplary mothers award winner (Ibu MithÄlÄ«) show their love and mercy to their children in order to develop parent-child attachment. To answer the research question, research was done using Grounded Theory approach. As a result, three main themes were emerged: physical touch, emotional touch and spiritual touch. Love and mercy from mothers are pertinent in child development. Therefore, mothers should nurture their children with love and compassion to balance firm discipline and strict rules in the family.