Dikir Farmasi (DF) is a new effort to expand and intensify the dissemination of information about
the regulation of the legitimate use of drugs and cosmetics. This study was aimed to explore the
opinions of Pharmacy Enforcement Division staff and the general public regarding the quality and
impact of DF program as a health promotion tool in Malaysia. A qualitative study using semistructured
interviews and focus group discussions (FGDs) were conducted at the Pharmacy
Enforcement Department and three health clinics located at the city of Kota Bharu, Malaysia. The
interviews were audio recorded, translated and transcribed. Thematic analysis was performed to
identify the themes and sub-themes of the transcripts. Ethical approval was obtained from Ministry
of Health Malaysia. All respondents provided a written consent for participation. Nine pharmacy
officers and 23 general public participated in this study. Five main themes emerged from the
information gathered and analyzed: 1) language; 2) design; 3) content and delivery 4) costs and
benefits and 5) prospect of DF. Certain weaknesses of DF have been raised and the health authorities
could utilize this information for an improvement. Significant effort must be made to improve the
publicity and dissemination of DF to ensure that it reaches the target population. Certain weaknesses
of DF have been raised and the health authorities could utilize this information for an improvement.
Significant effort must be made to improve the publicity and dissemination of DF to ensure that it
reaches the target population.