The recent focus of agricultural planning is on sustainable development which is very
pertinent to Malaysian rice industry. Therefore, this study intends to assess the long term
economic sustainability of Malaysian rice farming (1972-2014), by reviewing the bottom line
of prices and the purchasing power of rice (PPR). Statistical information of time series data on
farm harvest price of rice (PR), wholesale commodity price (WP) and rice production for 42
years period was obtained and compiled from the AGROSTAT system of the statistical
division of the Food and Agriculture Organization (FAO), the United States Department of
Agriculture (USDA), World Bank and the Department of Statistics, Malaysia. The data was
analysed using Abdullah’s analysis of the impact of changes the value and purchasing power
of money and wheat in real terms (2013, p.71). The outcome reveals that the PR follows the
general price trend in commodities, even with increased productivity. Thus, the index value of
PR in 2014 at 375% of 1972 prices and WP generally at 614%, then the PPR or ‘real rice’ was
only 61% of what it was in 1972, and therefore had lost 39% of its purchasing power,
signifying that rice was relatively low in price.