The study aimed to explore the perceptions towards health promotion activities among population of Penang Island,
Malaysia. The study was designed as a questionnaire based cross sectional analysis. General public from the district of
Jelutong, located in the state of Penang, Malaysia was conveniently approached for the study. Descriptive statistics
were used to ascertain demographic characteristics where as inferential statistics were employed to measure the
extent of association among study variables. Out of 480 respondents, a response rate of 82.7% was achieved. The study
cohort was dominated by females (63.0%) and majority of the participants belonged to Malay ethnicity (88.1%). One
hundred and seventy two (43.3%) never attended a health promotional campaign and mentioned lack of time and
transport as potential barriers. Among those who attended such activities, one third was satisfied with the benefits of
health campaigns. Approximately 90% of the participants demanded accessible locations, common language as mode of
communication and complete medical checkups with professional advice at health promotional campaigns. General
public can encouraged to participate in the health promotion activities by considering their priorities before designing
a health promotion program. This will help in targeting and achieving the goal “health for all”.