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The role of pharmaceutical marketing and other factors in prescribing decisions: the Yemeni experience
Al-Areefi MA
,
Hassali MA
, Mohamed Ibrahim MI
Res Social Adm Pharm
, 2013 Nov-Dec;9(6):981-8.
PMID: 23218551
DOI:
10.1016/j.sapharm.2012.10.006
Abstract
Prescribing decisions are a complex phenomenon and influenced by many pharmacological and non-pharmacological factors. Little is known about the actual prescribing behaviors of physicians or the factors behind their prescribing decisions.
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