The role of pharmaceutical marketing and other factors in prescribing decisions: the Yemeni experience

Al-Areefi MA 1 , Hassali MA , Mohamed Ibrahim MI

Affiliations 

  • 1 Discipline of Social and Administrative Pharmacy, School of Pharmaceutical Sciences, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia. Electronic address: hosinareefi@yahoo.com
Res Social Adm Pharm, 2013 Nov-Dec;9(6):981-8.
PMID: 23218551 DOI: 10.1016/j.sapharm.2012.10.006

Abstract

Prescribing decisions are a complex phenomenon and influenced by many pharmacological and non-pharmacological factors. Little is known about the actual prescribing behaviors of physicians or the factors behind their prescribing decisions.

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.

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