Online shopping has been preferred over the conventional shopping methods as the results of hectic
lifestyles nowadays. It is a convenient way to get groceries without having to queue at the counters.
The objective of this research is to study the online shopping practices and the factors that affect it.
Apart from that, it is also to identify the difference in online shopping behaviour among selected
background factors (sex, social status, generation, ethnic, household income, education level and zone).
The populations of this research include consumers of 17 years old and above whose chosen by
convenience through mall intercept method. T-test result shows there is significant difference (t=-
3.156, p=0.001) for online shopping practice between men and women. Meanwhile, based on ANOVA result, it shows that there is significant difference between mean scores of different generation [F(3,
1298)= 3.475, p = 0.016], ethnics [F(4, 1291)= 3.678, p = 0.006] and household income [F (4, 1227)=
6.935, p = 0.000]. However, there is no significant difference among mean scores for education level,
zones and stratum (p>0.05). Apart from that, the result also indicates that only five factors taken into
consideration before a particular customer does the online shopping which are safety, products offered,
risk, trustworthy and customers experience. Thus, the sellers should approach their customers in
different ways in order to meet the demand, hence expanding their bussiness.