Global initiatives to improve environmental sustainability have centered on reducing energy consumption and developing technological solutions for greener power generation. Current insights on innovations for environmental sustainability are primarily from developed countries, with limited studies originating from developing countries. This study focuses on solar paver technology, a potential innovation for sustainable generation of power. The interest in this technology lies in its dual-purpose ability to enable both functional road surfaces and the use of solar roadways that can generate electricity to power other road infrastructure such as electric lights. To maximize the potential of success of deployment of solar pavers, it is important to investigate the practicalities of solar pavers and understand the perceptions of stakeholders that will be responsible for the implementation of solar pavers. This research addresses this gap in knowledge. Thirty construction industry stakeholders in Malaysia were interviewed through focus group discussions and interviews. This study applied the diffusion of innovation theory to develop an understanding of the nuances of solar pavers. The findings identified three superordinate categories (motivation, opportunity, and ability) and nine categories (compliance with green initiatives, promote corporate social responsibility, dual functionality, financial incentives, sunny climate, increased environmental awareness, green experience, experts network and familiarity with solar technology) as the key enablers. Key barriers constitute two superordinate categories (challenges and weaknesses) and ten categories (reluctant authority, vandalism, complexity of installation and maintenance, high humidity and rainfall, negative environmental impact, high cost, design flaws, low efficiency, questionable practicality, and better comparative opportunities). There is an acceptance of solar pavers by the stakeholders and cost and ownership structures are the key to the deployment. The findings provide fresh insights into a new form of sustainable solar paver engendering new streams of research in construction engineering and technology management. Implications for management and organizational research are discussed.