Due to the recent increase in obesity, effective nutritional strategies for weight management is needed. Because vegetables and fruits are high in water, vitamins and minerals, it is possible to reduce the density of energy, promoting satiety and reducing energy consumption by incorporating them into the diet. While few interventions have specifically mentioned the consumption of fruit and vegetables, evidence indicates advice to increase coupling the consumption of such foods with recommendations for reducing energy intake are particularly important in efficient weight management strategies. The aims of this study are therefore to assess the level of awareness and factors influencing vegetable consumption behaviour among students. This study examined the advantages of eating more vegetables and whether it can contribute to weight loss among university students, about the nutrition knowledge of the benefits of eating vegetables and the demographic factors of gender, race, age, marital status, education level, occupation and monthly income. Using the quantitative research methodology, this study explores vegetable consumption and weight loss among university students to ensure a healthy lifestyle, there is a need to educate the youth about the importance of fruit and vegetables in their diet. Findings suggest that fruits and vegetables can play an important role in weight management. Studies show that certain fruits and vegetables increase the feeling of fullness and decrease hunger. There is however limited knowledge on factors affecting the consumption of vegetables in Malaysia. It is therefore important to identify factors that increase the consumption of more vegetables that will help to lose weight.