Sports coaching and especially high performance coaching has long existed in some sort of duality. On one hand, sport coaching has been regarded by many as a prestigious and rewarding job, whereas on the other, sport coaching still lacks a reputation as a career opportunity mostly due to the fact that coaching is yet to receive its full professional recognition in the society. Given the vast variety of coaching qualifications, coaching roles and coaching occupations available within sport infrastructure in the society, the situation has got progressively complicated with the recognition of coaching qualifications. In addition, the growing popularity of high performance and participation sports in the society started drawing more attention from the public to the issues of coach education, competence and qualifications. Malaysian scenario on the issue is quite complicated as well, and growing demand to uplift the country’s performance in SEA, Asian, Commonwealth and Olympic Games requires interference from the higher education institutions and NGOs.