For most natural or naturally-derived liquid products, their color reflects on their quality and occasionally affects customer preferences. To date, there are a few subjective and objective methods for color measurement which are currently utilized by various industries. Researchers are also improving these methods and inventing new methods, as color is proven to have the ability to provide various information on the condition and quality of the liquid. However, a review on the methods, especially for amber-colored liquid, has not been conducted yet. This paper presents a comprehensive review on the subjective and objective methods for color measurement of amber-colored liquids. The pros and cons of the measurement methods, the effects of the color on customer preferences, and the international industry standards on color measurements are reviewed and discussed. In addition, this study elaborates on the issues and challenges related to the color measurement techniques as well as recommendations for future research. This review demonstrates that the existing color measurement technique can determine the color according to the standards and color scales. However, the efforts toward minimizing the complexity of the hardware while maximizing the signal processing through advanced computation are still lacking. Therefore, through this critical review, this review can hopefully intensify the efforts toward finding an optimized method or technique for color measurement of liquids and thus expedite the development of a portable device that can measure color accurately.