The development of a new, low-cost building material that is composed of non-fired, pressed laterite bricks incorporating oil palm empty fruit bunches (OPEFB) fibre was investigated in this study. The main aim of this research was to study the physical and mechanical properties of laterite brick reinforced with OPEFB fibre, including dimensions, weight, density, water absorption and compressive strength. The tests were carried out according to BS 3921:1985 for water absorption and compressive strength tests. The mix proportion of the control bricks was 70% soil, 24% sand, and 6% cement. Meanwhile, the OPEFB fibre contents ranged from 1% to 5% by weight of cement. The specimens were taken from a total of 120 bricks. The findings withdrawn from this research were: firstly, the density of laterite bricks was decreased with the increase in the OPEFB fibre content of the bricks. Secondly, it was found that the addition of the OPEFB fibres improved the compressive strength of the bricks, and the maximum compressive strength determined in this study for bricks was with 3% fibre content. Finally, the water absorption results indicated a small increase in water absorption with the increase in the OPEFB fibre content in laterite bricks.