Displaying all 11 publications

  1. Melinda, Mei Lin Lau, Edmund, Sim Ui Hang
    Association between the expression of ribosomal protein (RP) genes and cancer is widely known. More specifically, the extra-ribosomal functions of RPs have been linked to carcinogenesis. The ribosomal protein gene, eL14 has been reported to be associated with malignancy of the colorectum, albeit of mechanism yet unclear. Its expression in cells derived from different tissue origin of colorectal carcinoma (CRC) has never been explored. Therefore, this study aims to comparatively analyse the expression pattern of eL14 between two different CRC cell lines (DLD-1 and HCT116). It involved a conventional gene expression analysis, the Reverse-Transcriptase PCR (RT-PCR) assays. Products of RT-PCR assay were resolved via an agarose gel electrophoresis method, and band intensities of amplicons were documented and quantified using TotalLab Quant software. We observed differential expression patterns of eL14 between DLD-1 and HCT116 cells, but statistical analysis revealed insignificant differences. Therefore, the relevance of eL14 as a biomarker to distinguish between different colorectal cancer cells is suggestive but not conclusive.
  2. Rowena Gloriana, George, Victoria, Jonathan, Florianna Lendai, Michael
    The objective of this study is to identify the relationship between task characteristics (variety of skills, task identity, task significance, autonomy, feedback) and employee engagement. The study was conducted in a healthcare service in Sabah, Malaysia. A self administered questionnaire was used to collect data by using convenience sampling. A total of 78 respondents participated in the study. Data was analyzed using Spearman Correlation. The results revealed a significant and positive relationship between task characteristics (variety of skills, task identity, task significance, autonomy, feedback) and employee engagement in the studied organization. This has important implications to employers. It is recommended that managers, human resource development (HRD) practitioners and supervisors provide employees with more challenging tasks, autonomy and feedback from time to time. Moreover, work designs should include how the tasks may improve employee identity and significance.
  3. Iffah Adlina, Ibrahim, Tan Kock, Wah
    Academic self-efficacy is important for students which will help them to perform better in studies. This study aims to explore the level of academic self-efficacy among UNIMAS undergraduates based on gender, CGPA and trait emotional intelligence. The samples of study involved are 50 male and 50 female participants which consists of final year students from Faculty of Cognitive Sciences and Human Development. The academic self-efficacy of the students is measured using the questionnaire adopted from a study by Sachitra and Bandara (2017) and The Short Form (TEIQue-SF) Trait Emotional Intelligence Questionnaire is used to measure the trait emotional intelligence of the undergraduates. The result was analyzed using descriptive analysis and inferential analysis; independent samples t-test, One-Way ANOVA and Pearson’s correlation. The results of the study have shown that female students have higher academic self-efficacy compared to male students. In addition, students who obtain a higher CGPA also have higher self-efficacy. There was also a small positive correlation between trait emotional intelligence and academic self-efficacy.
  4. Jesmie, Babai, Rosdi, Kira, Fazia, Mohd Sinang, Lesley Maurice, Bilung
    Vibrio parahaemolyticus is a causative agent of foodborne outbreaks associated with the consumption of raw or under-cooked seafood. This study aimed to quantify and detect the occurrence of V. parahaemolyticus in freshwater fish by performing Most Probable Number (MPN) method in combination with Polymerase Chain Reaction (PCR). In this study, a total of 20 red tilapia (Oreochromis sp.) were collected from nearby local wet markets. Polymerase Chain Reaction (PCR) assay targeting the toxR gene in V. parahaemolyticus was performed, with the expected DNA amplification size of 368 bp. MPN analysis showed that the estimated microbial load of V. parahaemolyticus were more than 1100 MPN/g. The result of the PCR assay confirmed the presence of V. parahaemolyticus in 90% of the isolates. This positive detection elucidated the presence of food-borne bacteria in freshwater fish from local wet-market which may affect not only the health of fish stocks but also raise public health concerns.
  5. Phei-Lian, Wang, Edmund Sim, Ui Hang
    Increasing evidence of the association between ribosomal protein (RP) genes with nasopharyngeal carcinoma (NPC) have been derived from findings of their differential expression patterns in NPC cell lines. Nevertheless, expression data from a comprehensive list of RP gene family members is still lacking. This paper reports the assessment of two RP genes, eL13 and eL14, with regards to their expression patterns in several NPC cell lines (TW04, TW01, HK1, HONE1 and SUNE-1) relative to a non-malignant control (NP69). A conventional Reverse Transcriptase-Polymerase Chain Reaction (RT-PCR) assay was employed. Analysis of eL13 has never been explored before this, whereas investigation of eL14 represents an extended study. We found a general over-expression trend of eL14 in 40% (2 of 5; TW01 and HONE-1) of the NPC cell lines studied, with higher upregulated level in only one (TW01) of them. However, this pattern of expression level is not statistically significant. Expression of eL13 was not detected in any of the cell lines used. The inconsistency of these expression patterns demonstrates an elusive nature of RP activities in the malignancy of the nasopharynx.
  6. Cheryl, Shee Yu Peh, Norazirah, Ayob
    In recent years, Thailand videos advertising is generally known as the leading producer of weep-worthy viral videos in the world. Reasons for Thailand advertisements to stand out from the rest is said to be because of its commonly used advertising appeals, and cultural values focused in majority of Thailand advertisements. This research aims to study advertising appeals and cultural values in Thailand video advertisements. Specifically, the research investigates the reflection of cultural value through advertising appeal through the executional framework in Thailand video advertisements. This exploratory research employs primarily the method of ethnography in order to understand how cultural values are reflected through the advertising appeals in video advertisements from Thailand. The result shows that the most commonly used advertising appeal are Family Appeal, followed by Health Appeal and Effective Appeal. In terms of cultural values, the result shows the Thailand’s advertisements are skewed slightly higher towards collectivism and femininity. Majority of the Thailand video advertisements are using executional framework of storytelling.
  7. Siti Syaza Nabilah, Binti Fauzihana, Norazirah, Ayob
    This study aims to investigate the perception of Muslim travellers toward Halal lifestyle in South Korea. This study is significant due to a huge growth of Muslim tourists in South Korea over recent years. Statistics has shown an influx of Muslim tourists from Malaysia travelling to South Korea from year-to-year. Interviews were conducted to gain in-depth and comprehensive insights of Malaysian Muslims’ percipience on the Halal culture in South Korea. The questions were designed in the interview covers three issues, which include the pre-travel behaviour, extensity of information search, and travel decision. According to the interviews, most of the travellers spent their time conducting research, explicitly on Halal dietary matters before heading to South Korea. They also stated that it was quite hard finding places that serve Halal food. Therefore, we concluded that the Halal principle adoption in Korea influences the travel decision by most Muslim travellers.
  8. Ngu, Seng Ling, Jerome, Kueh
    Nowadays, gold prices have been volatile, and the wealth of gold investors depend on the movement of gold prices. The purpose of this study is to examine the relationship between gold prices, crude oil prices, inflation rate, real interest rate and stock prices in United States. This study uses monthly data covering the period ranging from January 1990 to August 2018. The Johansen and Juselius (JJ) Cointegration test and Vector Error Correction Model (VECM) are conducted in this study. The result shows that there is a long-run relationship among gold prices, crude oil prices, inflation rate, real interest rate and stock prices. The results show that inflation rate and crude oil prices are significance and positively related to gold prices, while stock prices and real interest rate are negatively affecting gold prices. There are three unidirectional Granger causality and one bidirectional Granger causality in the short run. Only inflation rate Granger cause gold price, which means that inflation rate directly affects the gold prices. This study allows community such as central bank, government, financial institution, economist, investor and policy makers in manipulating and controlling the movement of the gold prices so that they have a better decision making to diversify their risks.
  9. Sheak, Md Shabuddin
    In the age of modern competitive market force, where traditional marketing system is not enough to capture the loyalty from customers, and the increasing consciousness toward the brand making the marketer more concern to survive and the competition are becoming more difficult. So, customers are more conscious about their choice and giving more priority on the right product with right features, conditions, images and quality at the right price. The aim of this study is to explore customer consciousness toward brand loyalty between Malaysian and International Students. Quantitative research method is being used to evaluate the outcome of the research where total survey respondents were 197 (140 Malaysian and 57 International students) and the scope of the research is limited to the respondent of University Malaysia Sarawak, Kota Samarahan. The result of regression linear and Pearson Correlation showed that except price-consciousness, brand-consciousness, quality-consciousness and social-consciousness have positive significant relationship toward brand loyalty.
  10. Nor Hasliza, Mat Desa, Siti Zamira Aida, Mat Jusoh
    Agents are the most important marketing tools for company to become a successful in business. Agents not only operate as a channel to customers, but they also play an important role in providing customers with a variety of services before and after the sales. The main purpose of this study is to identify the factor influencing agent’s sales at an Apparel Manufacturing company. There are three categories of agents at the company namely, Trial agent, Basic agent and Premium agent. Based on the sales records in May 2018, the sales of product obtained by Trial Agent is lower than Basic and Premium Agents in this company. Therefore, this study aims to determine difference mean on record sales by agent among three categories of agents. This study also investigates the relationship between sales records by agents and years of experienced in business. Data was collected using questionnaire from 46 active agents at the company. Data was analyzed using One-way Analysis of Variance (ANOVA), Pearson correlation coefficient and Multiple Linear Regression. Result showed that there is a statistically significant difference in the mean sales records among the three of agent’s categories. Furthermore, there is a strong positive correlation between sales records by agent and years of experienced in business. Meanwhile, factors of knowledge and skills in business are most contributed to the agent’s sales. This study can help the company to create a strategic business plan and conducting several workshop trainings for agents to increase their knowledge and skills in business.
  11. Law, Leh Shii, Stephen, Jeffery
    Oral health gained attention worldwide as it exerted unfavourable and undesired influences on an individual’s daily lives and wellbeing, especially among the rural population. In order to increase the understanding on the oral health among the rural community, this study aimed to determine the oral health knowledge and practice and its association with sociodemographic characteristics among the longhouse residents in Julau, Sarawak. In this cross-sectional study, a total of 105 residents were recruited from five longhouses, namely Rumah Panjang Mengga, Rumah Panjang Ikeh, Rumah Panjang Michael, Rumah Panjang Budit, and Rumah Panjang Manju. Information related to sociodemographic characteristics, as well as oral health knowledge and practice was gathered through face-to-face interview by using a structured questionnaire. Spearman rho correlation test, Mann-Whitney U-test, and Krukal-Wallis H-test were applied during data analysis. Median (interquartile) age of the children and adults was 10.0 (5.0) and 50.0 (22.0) years old, respectively. Findings revealed that oral health knowledge and practices among participants, both children and adults were inadequate as a high proportion of the participants were unable to provide answers for oral health related questions (functions of fluoride and correlation between gum disease with heart disease) and several oral health practices (regular oral check-up, change of toothbrush, and consumption of sweetened food) were also not being engaged in the daily life among the children and adult participants. A significant correlation was found between age and knowledge score among adult participants (rs = -0.389, p < 0.001). Besides, significant higher oral health knowledge score were found among adult participants with higher education level (H = 27.466; p < 0.001) and significant higher in oral health practice score was found among unemployed adult participants when compared to self-employed and employed workers for government and private (H = 9.631, p = 0.008). In conclusion, younger and educated participants are more knowledgeable regarding oral health. Engagement of oral health practices were related to occupation of the adult participants. Provision of health education and education aid for longhouse community should be continued taking into consideration age, level of education level, and even occupation in order to improve their oral health knowledge and practice.
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