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The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media

Zhou Y 1 , Loi AM 2 , Tan GW 2 , Lo PS 2 , Lim W 3

Affiliations 

  • 1 Faculty of Business and Management, UCSI University Sarawak Campus, Lot 2976, Block 7, Muara Tebas Land District, Sejingkat, Kuching, Sarawak 93450, Malaysia
  • 2 UCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan Kuala Lumpur 56000, Malaysia
  • 3 Faculty of Business and Management, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan Kuala Lumpur 56000, Malaysia
Data Brief, 2022 Jun;42:108239.
PMID: 35592771 DOI: 10.1016/j.dib.2022.108239

Abstract

The research aims to study the correlations between attitudes of users, social norms, perceived behavioural control, and purchase behaviours. The research population consists of social media users in Malaysia. The data was collected from 205 respondents via a self-administered online survey. The theory of planned behaviour acts as the underlying theory in the research. Next, descriptive and hypothesis-testing quantitative analysis were adopted to probe the relationships between the variables. Moreover, G*Power was used to identify the minimum sample size, and SPSS v.22 was employed to examine the datasets.

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.

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