Affiliations 

  • 1 Faculty of Social Science and Humanities, Centre for Research in Media and Communication, Universiti Kebangsaan Malaysia, Selangor, Malaysia
  • 2 School of Journalism and Communication, Guangxi University of Finance and Economics, Nanning, China
  • 3 School of Journalism and Communication, Nanning Normal University, Nanning, China
Front Psychol, 2023;14:1217014.
PMID: 38440371 DOI: 10.3389/fpsyg.2023.1217014

Abstract

The effects of short movies on social media platforms are gaining worldwide popularity and are now attracting global academic attention. Employing self-perception theory and qualitative research methodology, the study examines the influence of short video applications (TikTok) on app-user engagement and evaluates the self-perceived cognitive psychological understanding of Chinese university students. The findings show that identity, attitude change, emotional perception, and civic engagement are the most influential aspects of Chinese youths' self-perceptions. Furthermore, the positive and negative correlated components influence the distribution of short video values. Such tactical use of personality construction contributes to the present psychological research of Chinese university students.

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.