Affiliations 

  • 1 Abubakar Tafawa Balewa University
  • 2 Universiti Sains Malaysia
MyJurnal

Abstract

The architectural physical appearances of shopping malls posed serious challenges to the development of shopping malls and attracting customers especially in developing countries. This study aimed at assessing the influences of the architectural features that attract customers’ to shop in the Malaysian shopping malls. Four architectural features namely: location of the mall, facilities and services installed, aesthetics and design and also quality of structures in the malls are the main constructs attracting customers to shop in the Malaysian shopping industry. Survey instruments were administered to the customers of major shopping malls in Penang Island of Malaysia. A Warp PLS-SEM software algorithm was used for the analysis of collected data. The results indicated that locations, facilities and services in malls contribute significantly to the attraction of customers’ to shop in a mall. The results also show positive substantial relationships between customers’ attraction and the architectural features and among the independent variables. The study recommended the developments of shopping malls close to residential houses where customers could easily walk a short distances for shopping. The facilities and services installed in shopping malls attract customers; the developers of shopping mall should consider the design and installation of modern facilities like conveyors, elevators, lifts etc. while designing and constructions of shopping malls.