Affiliations 

  • 1 Universiti Selangor
MyJurnal

Abstract

Halal food industry has grown substantively worldwide in the last few years. It has become increasingly crucial to Muslim consumers due to its safety, hygiene and quality assurance. In Islam, Muslim consumers follow the Shariah and the food they consume should be halalan-thoyyiban, i.e. lawful or permissible, authentic, wholesome, and safe. In Malaysia, halal food manufacturers should comply with MS1500:2009 in order to obtain halal certification (halal logo). However, there is an increasing number of halal logo misuse cases and halal food’s questionable status. In addition, any improper description and inappropriate preparation of halal food has significant impacts unto the demand for halal food and buyers’ trust in consuming halal food. Hence, trust is an essential element in food production and it must be upheld along the halal food supply chain by all the parties involved. Given the significant role of trust in halal food production among Muslim consumers, this study aimed at examining the influence of halal practices integrity on halal supply chain trust and supply chain performance. Using a quantitative approach, survey questionnaires were distributed to 212 Malaysian halal food and beverages companies during halal food exhibitions and festivals. Structural Equation Modeling with Partial Least Square was used to analyze the collected data. The findings showed that halal practices integrity is significantly related to halal supply chain trust and supply chain performance. The results revealed that halal supply chain trust is significantly important in enhancing halal practices integrity and supply chain performance. The Malaysian government and various agencies in the halal industry should seriously take part in the development and promotion of halal food products to maintain consumer trust. The findings of this study would give some insights into the halal food supply chain integrity.