When a hotel firm loses their existing customers, the organization needs to draw new customers. This is to maintain their market share in the industries. However, in order to attract and capture new customers, it may need higher cost on advertising and promotional activities. Brand preference is generally used to quantify the effect of brand equity that will lead to brand awareness and customers brand loyalty. Therefore, this research is conducted to examine how co-creation corporate social responsibility (CSR) influence brand preference sustaining strategy in the hospitality industry. The study involved three main variables to distinguish the effect of environment, society and stakeholders (CSR) base program on consumer brand preferences. This research is conducted at one of the hotels in Kuala Lumpur City. The scope of the research focusing on the impact of co-creation (CSR) programs towards consumer brand preference. The respondents are among the walk-in consumer the hotel. Result of the study found that there is significant impact of the three base (CSR) programs on consumer brand preference in the hotel industries. This study also built up a useful insight to the industry players and (CSR) research to gain knowledge on the future development of co-creation CSR programs which promotes low cost and high impact result.
Micro powder injection molding (vim) is a promising process that may satisfy the demand on miniaturization parts to micro domain in mass production with low manufacturing cost. Three mol% yttria stabilized zirconia (Ysz) with nano-sized powder and binder system consists of polyethylene glycol (PEG), polymethyl methacrylate (PMMA) and stearic acid (sA) were used. Nano-size powders with higher surface area generally require more binder to form a feedstock. As such, determination of the optimum powder loading of the feedstock for 1UPIM process is important. The rheological characteristics of different YSZ feedstocks with powder loading of 52 53 and 54 vol.% were investigated in terms of flow behavior as a function of viscosity and shear rate. Fairly low values of flow behavior exponent ranging from 025 to 0.39 (n<1) resulted in pseudoplastic flow behavior of the examined Yszfeedstock. The 52 vol.% feedstock exhibited the lowest viscosity resulting in highest activation energy and lowest moldability index of 1.862x10-6, while the 54 vol.% feedstock regardless to its high viscosity, yielded a low activation energy of 4.14 kJImol and high moldability index of 4.59x10-6. Based on rheological properties obtained, a powder loading of 54 vol.% has desirable feedstock characteristics for iumm process and exhibited molding ability for micro detail filling. The relationship between the optimum rheological properties obtained and the actual injection process was also determined. The results showed that the green parts were able to be injected without defects such as short shot or flashing.
Proses penyahikatan pelarut telah diterima dengan meluas dalam proses pengacuanan suntikan logam (MIM) berdasarkan kemampuannya meningkatkan proses penyahikatan. Bahan pengikat boleh larut yang dikeluarkan dari jasad anum akan menghasilkan liang-liang yang akan membantu meningkatkan kadar penyahikatan terma. Kertas ini membentangkan pengoptimuman proses penyahikatan pelarut dengan menggunakan kaedah Taguchi. Pengaruh pembolehubah penyahikatan pelarut seperti suhu pelarut, taburan saiz partikel, beban serbuk dan tekanan penyuntikan juga dibincangkan. Dua jenis serbuk SS316L digunakan dalam kajian ini iaitu serbuk pengatoman gas dan pengatoman air. Kajian ini mendapati bahawa suhu pelarut memainkan peranan yang sangat penting dalam proses penyahikatan
pelarut dan menyumbang sebanyak 91.602% (bagi serbuk pengatoman gas) dan 84.978% (bagi serbuk pengatoman air) terhadap kadar pengeluaran bahan pengikat. Bagaimanapun, taburan saiz partikel serbuk hanya menyumbangkan sebanyak 6.638% dan 12.228% bagi serbuk pengatoman gas dan pengatoman air masing-masing terhadap kadar pengeluaran bahan pengikat. Suhu pelarut menunjukkan tahap signifikan yang sangat tinggi iaitu α = 0.005 bagi kedua-dua jenis serbuk tersebut. Walau bagaimanapun, taburan saiz partikel serbuk SS316L menunjukkan tahap signifikan yang sederhana iaitu α = 0.025 dan α = 0.01 bagi kedua-dua padatan serbuk tersebut.