The sales profession has suffered from negative perception and misconception. Despite a huge opportunity in this industry, several reasons have been highlighted as deterrents to job applicants from applying for a career in sales including the unethical practices, low prestige, and uncertainty of the job. This study examines the influence of job characteristics and feelings on intention to pursue a sales career among undergraduate and postgraduate students. A cross-sectional study was conducted with 251 questionnaires analyzed using Partial-Least Square-Structural Equation Modeling (PLS-SEM). The findings suggest that job characteristics and feelings have a favorable impact on intention. Job characteristics, on the other hand, influence feelings, and feelings mediate the relationship between job characteristics and intention. This study contributes to the body of knowledge by examining feelings as one of the constructs influencing sales career intention, and provides several implications to employers and business instructors to develop effective strategies to spark student interest in sales-related careers.
This study aims to determine, from the perspective of investors, the factors that predict Islamic unit trust (IUT) investment intentions. Additionally, this paper examines the moderating effect of fintech self-efficacy (FSE) on the relationship between attitude and investment intention. A total of 392 data were collected from IUT investors in Malaysia and analyzed using partial least squares structural equation modeling. The findings reveal that subjective norms have the highest impact on investment intention, followed by attitude and FSE, while religiosity is not significantly associated with investment intention in Islamic unit trust funds. Attitude significantly mediates religiosity-intention and Islamic financial literacy-intention relationships. FSE significantly moderates the attitude-intention relationship. The results shed light on the key factors that increase investing behavior and have direct managerial implications with regard to marketing strategies and target markets. These findings suggest that IUT service providers should take the lead in attracting customers through effective and targeted marketing initiatives, particularly by enhancing customers' FSE and capabilities. This study provides empirical evidence on the interrelationships between Islamic financial literacy, religiosity, and FSE in examining investors' behavior using the Theory of Planned Behavior framework. The study explores the moderating role of FSE on the relationship between attitude and investment intention.