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  1. Khongtong, J., Ab Karim, S., Othman, M., Bolong, J.
    MyJurnal
    Street food in NST province is crucial for the people due to the changing of lifestyles. The
    consumers demand enhances the number of street vendors in the province. Nevertheless, there
    are vendors that are not practicing good hygienic compared to other province. The objectives
    of this study are to identify the pattern of street food consumption, and consumers’ opinion
    towards the street food. Observation and in-depth interview were used to collect data. Ten
    respondents with various demographic backgrounds were interviewed on their experiences,
    and opinions toward street food. The data found that the street food consuming pattern was
    formed in six major themes: consumer characteristic, type of food, location, time of consuming,
    ways to consume and reasons of consuming. Additionally, the study also declared consumer’s
    opinion on the problems related to street food. The finding aims local authority to have more
    understanding on the culture of street food consumption, and the problems that have been
    existed to find the appropriate improvement, and do not induce any conflict between local
    authority with street vendors and authority with consumers.
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