Affiliations 

  • 1 Universiti Putra Malaysia
MyJurnal

Abstract

Street food in NST province is crucial for the people due to the changing of lifestyles. The
consumers demand enhances the number of street vendors in the province. Nevertheless, there
are vendors that are not practicing good hygienic compared to other province. The objectives
of this study are to identify the pattern of street food consumption, and consumers’ opinion
towards the street food. Observation and in-depth interview were used to collect data. Ten
respondents with various demographic backgrounds were interviewed on their experiences,
and opinions toward street food. The data found that the street food consuming pattern was
formed in six major themes: consumer characteristic, type of food, location, time of consuming,
ways to consume and reasons of consuming. Additionally, the study also declared consumer’s
opinion on the problems related to street food. The finding aims local authority to have more
understanding on the culture of street food consumption, and the problems that have been
existed to find the appropriate improvement, and do not induce any conflict between local
authority with street vendors and authority with consumers.