Introduction: The consumption of processed food is increasing in developing
countries. Nutrition labels on food packaging are important for the education of
consumers, particularly adolescents, to help them make healthier food choices.
However, there is evidence to suggest that adolescents generally do not use nutrition
labels. This study aims to explore the personal factors that influence the practice of
Malaysian adolescents in reading nutrition labels. Methods: The participants were
adolescents, aged 13-16 years, from five public schools in Negeri Sembilan. Five
semi-structured focus group discussions (FGDs) were conducted. The participants
discussed their personal views, knowledge and perceptions regarding the use of
nutrition labels and food selection. Data gathered from the FGDs were coded through
thematic analysis using the NVivo software. Results: While the participants were
familiar with nutrition labels, their usage was relatively low during food selection
due to the lack of interest in nutrition information, past experiences, hunger and
cravings, time constraints and the taste of the food. The main reasons for using
nutrition labels were health consciousness and their curiosity about specific
nutrition information provided on the labels. The majority of participants believed
that information provided on the labels was accurate because it was provided by
reliable institutions. There was also misperception among some participants, mixing
up nutrition labels with list of ingredients and the expiry dates. A few participants
were unconvinced by the labels and stated that the labels provided misleading
information. Conclusion: Personal factors such as knowledge, misperception,
awareness and trust significantly impact how adolescents read nutrition labels.