Despite the reported limitations of the qualitative research in comparison to other methodologies, we contend that the common criticisms against it are too often using criteria explicitly analogous to quantitative reasoning. We critically analysed the reported limitations of qualitative research in the literature to deconstruct the conflicting discourses that enable an understanding of their subjectivity. Also, we provide a philosophical justification that both qualitative and quantitative methodologies are appropriate for studying a different form of reality. Lincoln and Guba’s four principles for determining the quality of qualitative research rigour along with confirmability, transferability, credibility and dependability are deemed appropriate rather than the commonly employed internal and external validity, reliability and objectivity. Finally, we argued that a widespread use of a different standard for judging the quality of qualitative research consequential to its philosophical stance is the panacea for the unfair criticisms in the future.