METHODS: In-depth, semi-structured interviews and observations were conducted with 28 older adults living in six senior living facilities in three urban locations. Moustakas's transcendental phenomenology was employed, and the Modified Stevick-Colaizzi-Keen method was used to analyze the data.
RESULTS: This study identified six main themes: barriers to connectivity, digital literacy, generational-rooted perceptions, navigating technology with functional limitations, social isolation, and end-of-life planning.
CONCLUSION: The gray digital divide disproportionately affects older adults in senior living facilities. The study emphasizes the need for tailored interventions and targeted support to address the specific needs of each cohort and reduce age-related disparities. Addressing these disparities has significant implications for academics, policy-makers, senior living accommodations, and technology developers.
METHOD: The study used a cross-sectional online survey to collect data from 495 middle-aged adults.
RESULTS: The findings showed that social influence, performance expectation, effort expectancy, and facilitating conditions are critical factors in predicting intention to use mobile health applications. While the advertisements of mobile health are effective in ingraining the perception of their better performance regarding evading cardiovascular diseases added with the Internet of Things is an effective tool in adopting mobile health applications.
CONCLUSION: The utilization of digital media to promote emerging elements like the AI-enabled Internet of Things in health consulting to counter noncommunicable diseases, e.g., cardiovascular disease, has not yet been thoroughly explored. Consequently, the effectiveness of these communication features promotion among middle-aged adults remains largely uncharted. This research examines how middle-aged adults respond to advertisements showcasing the AI-enabled Internet of Things in digital media. Drawing an analogy with a UTAUT-3 theory, this research investigates how digital media advertisement can effectively promote recently integrated AI-enabled Internet of Things mHealth consultation services. Remarkably, findings identified that trust in AI-enabled IoTs-based mHealth applications remained insignificant. However, the digital divide resulting from low digital literacy in the Global South, especially Pakistan, is the primary obstacle to adopting mHealth apps for digital health services. This study suggests organizations such as WHO, mHealth apps, and telemedicine service providers employ health messaging and instructional advertising to educate the public.