The advancement of technology has allowed a variety of tools for employees and
managers, or knowledge workers, to choose as communication tools, especially for
managing project teams. Instead of communicating and updating project progress
through emails and short messaging system, social messaging (SM) applications, such
as WhatsAppTM, are the current daily choice among them. The over-utilisation of the
SM applications has given an opportunity for a research on project knowledge
retention within project team, since it becomes an addiction to create new groups each
time a new project team is formed. It is believed that project knowledge resides within
these virtual groups, and this paper looks into how project knowledge is managed by
analysing the communication patterns against a measurement metrics based on
personal knowledge management (PKM) theory called GUSC Model. The
communication patterns found existed in the SM application are qualitatively
identified and mapped against the PKM processes within, with weighted score
assigned to each process to quantitatively measure the overall project knowledge
management participation. The differences among the organisational communication
levels, namely upper and lower level communication levels, are analysed and the final
result of participation expectation on member of SM application groups is presented.
The outcome of this research recommends the future intervention on SM application
usage and the application of knowledge management concept in current
communication tool.