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Developing and evaluating the impact of a small group communication programme in improving the entrepreneurial competence and economic self-efficacy of smallholder farmers with art skills

Chen Y 1 , Maidin SS 2 , Tsegyu S 3 , Tiamiyu KA 4 , Ogbonne IP 5 , Yare DM 6 Show all authors , Ogiri HK 5 , Gever VC 6

Affiliations 

  • 1 English Department, School of Foreign Languages, Hangzhou City University, Hangzhou, China
  • 2 Faculty of Data Science and Information Technology (FDSIT), INTI International University, Nilai, Negeri Sembilan, Malaysia
  • 3 Department of Journalism and Broadcasting, Faculty of Communication and Media Studies Nasarawa State University Keffi, Keffi, Nigeria
  • 4 Department of Mass Communication, Federal University Lokoja, Lokoja, Nigeria
  • 5 Institute of African Studies, University of Nigeria, Nsukka, Nigeria
  • 6 Department of Mass Communication, University of Nigeria, Nsukka, Nigeria
PLoS One, 2023;18(11):e0292640.
PMID: 37917609 DOI: 10.1371/journal.pone.0292640

Abstract

The researchers in Study 1 conducted interviews among experts and developed a small group communication programme to be delivered in 24 months. In Study 2, a quasi-experiment was conducted involving 540 smallholder farmers in Nigeria to test the impact of the developed programme. The result showed that smallholder farmers with art skills who received the small group communication programme reported a significant improvement in their entrepreneurial competence and economic self-efficacy compared to smallholder farmers who did not receive the programme. A follow-up assessment after two years revealed the steady effectiveness of the developed programme.

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.

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