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Factors influencing consumer purchase decisions for health-promoting goods and services in malaysia

Cheah YK 1

Affiliations 

  • 1 School of Economics, Finance and Banking, College of Business, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah Darul Aman, Malaysia
Malays J Med Sci, 2014 Nov-Dec;21(6):36-44.
PMID: 25897281 MyJurnal

Abstract

In the context of global increases in the prevalence of non-communicable diseases, the objective of the present study is to investigate the factors affecting individuals' decisions to use health-promoting goods and services.

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.

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