Small accommodation providers are challenged to grow their business due to their limited resources. Although social networking is suggested to assist organization growth, few studies have focused on how owner-managers in the Malaysian hospi-tality industry network and the value they attach to it. This paper presents findings of 10 in-depth interviews of social networking motivation and barrier of owner-managers of small accommodation in Kuching, Malaysia. The findings show that the owner-managers were motivated by the perceived organizational and personal bene-fits of networking with others. However, issues such as social competence and busi-ness concerns were identified as barriers that may limit their participation in network-ing. To overcome these issues, it is suggested that educators, policymakers, and trade associations work together with the owner-managers to address their specific devel-opment and resource needs.