Affiliations 

  • 1 Universiti Teknologi MARA
MyJurnal

Abstract

Having many advantages that traditional shopping lack of, online shopping is now enjoying its
predominance and rapid development in Malaysia. In many previous researches, focus has been found
in the relationship between consumer trust and its antecedents. The objective of this study is to
examine some factors affecting consumer trust in Malaysia as well as to investigate the relationship
between trust and purchasing decision. A questionnaire was distributed among bank employees of
CIMB Bank Berhad. Correlations and regressions were used in analyzing the data. This paper provides
evidence that trust in online shopping is built on information quality, online consumer review and site
quality. It also proves that trust contributes to the online purchasing decision.