MyMedR

Displaying all 6 publications

Abstract:

Sort:

Malaysia: camel tourism trick

Simpson D

Tob Control, 2006 Aug;15(4):277-8.
PMID: 16885572
Matched MeSH terms: Advertising as Topic/methods*
Fulltext The tobacco industry's accounts of refining indirect tobacco advertising in Malaysia

Assunta M, Chapman S

Tob Control, 2004 Dec;13 Suppl 2:ii63-70.
PMID: 15564223 DOI: 10.1136/tc.2004.008987

OBJECTIVE: To explore tobacco industry accounts of its use of indirect tobacco advertising and trademark diversification (TMD) in Malaysia, a nation with a reputation for having an abundance of such advertising.
METHODS: Systematic keyword and opportunistic website searches of formerly private tobacco industry internal documents made available through the Master Settlement Agreement.
RESULTS: 132 documents relevant to the topic were reviewed. TMD efforts were created to advertise cigarettes after advertising restrictions on direct advertising were imposed in 1982. To build public credibility the tobacco companies set up small companies and projected them as entities independent of tobacco. Each brand selected an activity or event such as music, travel, fashion, and sports that best suited its image. RJ Reynolds sponsored music events to advertise its Salem brand while Philip Morris used Marlboro World of Sports since advertising restrictions prevented the use of the Marlboro man in broadcast media. Despite a ban on tobacco advertisements in the mass media, tobacco companies were the top advertisers in the country throughout the 1980s and 1990s. The media's dependence on advertising revenue and support from the ruling elite played a part in delaying efforts to ban indirect advertising.
CONCLUSION: Advertising is crucial for the tobacco industry. When faced with an advertising ban they created ways to circumvent it, such as TMDs.

Matched MeSH terms: Advertising as Topic/methods*
Fulltext The impact of TikTok short video factors on tourists' behavioral intention among Generation Z and Millennials: The role of flow experience

Liu C, Jiang M, Muhammad ZA

PLoS One, 2024;19(12):e0315140.
PMID: 39637011 DOI: 10.1371/journal.pone.0315140

Tourism advertising and tourism promotion have over the years been the core functions of tourism departments and major tourist sites. In relation to the progressing development of new media, the mobile short-form videos, which are short, focused, and have an engaging content, appear to be a useful means of advertising tourist destinations. In the digital era, short videos have become a new communication tool between destinations and consumers. This current study, based on the S-O-R model and flow experience, investigated the psychological processes through which TikTok attributes and technology evoke flow and lead to tourists' behavioral intention. Moreover, the TAM, i.e., PU and PEOU, as two technology factors, as well as three content attributes (entertainment, informativeness, and interactivity) were examined. The study utilized a quantitative approach and collected data from 412 respondents in China. The authors adopted the PLS-SEM method to confirm the directions hypothesized in this model. There are significant effects of PU, PEOU, and entertainment on flow experience (telepresence, time distortion, and focused attention). Interactivity impacts telepresence and time distortion, while informativeness impacts focused attention. Moreover, time distortion and focused attention impact tourists' behavioral intention. The results highlight several limitations and offer implications for future research as well.

Matched MeSH terms: Advertising as Topic/methods
Fulltext Content Analysis of Food and Beverages Advertisements Targeting Children and Adults on Television in Sri Lanka

Prathapan S, Wijewardena K, Low WY

Asia Pac J Public Health, 2016 Jan;28(1 Suppl):86S-92S.
PMID: 26658325 DOI: 10.1177/1010539515620481

Food marketing is one of the main factors in the increase in childhood obesity. The objective is to compare the strategies used for promotion of food and beverages advertisements on Sri Lankan television for children and adults.

Matched MeSH terms: Advertising as Topic/methods
Fulltext Catenation between mHealth application advertisements and cardiovascular diseases: moderation of artificial intelligence (AI)-enabled internet of things, digital divide, and individual trust

Raza SH, Norin U, Ogadimma EC, Zaman U, Shah AA, Khan S, et al.

BMC Public Health, 2025 Mar 19;25(1):1064.
PMID: 40108565 DOI: 10.1186/s12889-025-22082-y

BACKGROUND: World Health Organization (WHO) identified noncommunicable diseases as the foremost risk to public health globally and the cause of approximately 80% of premature deaths. However, Cardiovascular diseases account for most of these premature deaths and established threats to public health. Recently, digitization of health consultancy services through mHealth (e.g., mobile applications) using artificial intelligence (AI)-enabled Internet of Things has notably facilitated the accessibility of expert advice and continuous monitoring of Cardiac health on public health matters, making it more convenient for adoption in recent times. Nonetheless, scant attention has been paid to how digital media might encourage the adoption of digitally based health consulting services while accounting for the current IoT, Digital Divide, and Individual Trust conditions. Given this status quo, this study contributes to the body of literature by delving into an unexplored evaluation of the role digital media advertising plays in outlining the characteristics and effectiveness of AI-enabled IoT mHealth.
METHOD: The study used a cross-sectional online survey to collect data from 495 middle-aged adults.
RESULTS: The findings showed that social influence, performance expectation, effort expectancy, and facilitating conditions are critical factors in predicting intention to use mobile health applications. While the advertisements of mobile health are effective in ingraining the perception of their better performance regarding evading cardiovascular diseases added with the Internet of Things is an effective tool in adopting mobile health applications.
CONCLUSION: The utilization of digital media to promote emerging elements like the AI-enabled Internet of Things in health consulting to counter noncommunicable diseases, e.g., cardiovascular disease, has not yet been thoroughly explored. Consequently, the effectiveness of these communication features promotion among middle-aged adults remains largely uncharted. This research examines how middle-aged adults respond to advertisements showcasing the AI-enabled Internet of Things in digital media. Drawing an analogy with a UTAUT-3 theory, this research investigates how digital media advertisement can effectively promote recently integrated AI-enabled Internet of Things mHealth consultation services. Remarkably, findings identified that trust in AI-enabled IoTs-based mHealth applications remained insignificant. However, the digital divide resulting from low digital literacy in the Global South, especially Pakistan, is the primary obstacle to adopting mHealth apps for digital health services. This study suggests organizations such as WHO, mHealth apps, and telemedicine service providers employ health messaging and instructional advertising to educate the public.

Matched MeSH terms: Advertising as Topic/methods
Fulltext Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren's attitudes towards food and beverages advertising on television

Ng SH, Kelly B, Se CH, Sahathevan S, Chinna K, Ismail MN, et al.

BMC Public Health, 2015;15:1047.
PMID: 26459341 DOI: 10.1186/s12889-015-2392-z

Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.

Matched MeSH terms: Advertising as Topic/methods*