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Content Analysis of Food and Beverages Advertisements Targeting Children and Adults on Television in Sri Lanka

Prathapan S 1 , Wijewardena K 2 , Low WY 3

Affiliations 

  • 1 University of Sri Jayewardenepura, Sri Lanka shamini@sjp.ac.lk
  • 2 University of Sri Jayewardenepura, Sri Lanka
  • 3 University of Malaya, Kuala Lumpur, Malaysia
Asia Pac J Public Health, 2016 Jan;28(1 Suppl):86S-92S.
PMID: 26658325 DOI: 10.1177/1010539515620481

Abstract

Food marketing is one of the main factors in the increase in childhood obesity. The objective is to compare the strategies used for promotion of food and beverages advertisements on Sri Lankan television for children and adults.

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.

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