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Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren's attitudes towards food and beverages advertising on television

Ng SH 1 , Kelly B 2 , Se CH 3 , Sahathevan S 4 , Chinna K 5 , Ismail MN 6 Show all authors , Karupaiah T 7

Affiliations 

  • 1 Dietetics Programme, School of Healthcare Sciences, Faculty of Health Sciences, National University of Malaysia, Kuala Lumpur, Malaysia. seehoe88@gmail.com
  • 2 Early Start Research Institute, Faculty of Social Sciences, University of Wollongong, Wollongong, NSW, Australia. bkelly@uow.edu.au
  • 3 Dietetics Programme, School of Healthcare Sciences, Faculty of Health Sciences, National University of Malaysia, Kuala Lumpur, Malaysia. jeremysch3232@gmail.com
  • 4 Dietetics Programme, School of Healthcare Sciences, Faculty of Health Sciences, National University of Malaysia, Kuala Lumpur, Malaysia. sham_0901@yahoo.com
  • 5 Julius Centre University Malaya, Department of Social and Preventive Medicine, University of Malaya, Kuala Lumpur, Malaysia. karuthan@gmail.com
  • 6 School of Hospitality, Tourism and Culinary Arts, Taylor's University, Selangor Darul Ehsan, Malaysia. ismailnoor49@gmail.com
  • 7 Dietetics Programme, School of Healthcare Sciences, Faculty of Health Sciences, National University of Malaysia, Kuala Lumpur, Malaysia. tilly_karu@yahoo.co.uk
BMC Public Health, 2015;15:1047.
PMID: 26459341 DOI: 10.1186/s12889-015-2392-z

Abstract

Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.

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