The attention on genetically modified (GM) food industry is increasing due to the flourishing
of biotechnology. However, there are some debates on the associated benefits and risks of
employing modification technology in food industry. This study strives to examine the causes
that determine consumers’ benefit and risk perceptions on GM foods. Besides, the influence of
perceived benefit and risk of GM food on consumers’ attitude is investigated. The empirical
results of this study showed that GM food knowledge, and GM food characteristics have been
acting as important predictors of both benefits and risks perceptions. Further, it is also found
that perceived benefits showed significant positive influence on attitude, and attitude affects
purchase intention towards GM food. Research implications to policy makers, scientists, and
market practitioners are covered, in which suggestions and recommendations are provided
to these parties. Lastly, research implications and recommendations to future research are
discussed.