• 1 Kolej Kemahiran Tinggi MARA
  • 2 Universiti Teknikal Malaysia Melaka


This paper aims to explore the level of manufacturing performance, environmental
actions and customer activities in implementing green supply chain initiatives. Besides,
the relationship between environmental actions and customer activities towards
manufacturing performance also been investigated. For this purposes, the data was
collected using questionnaire-based survey among Malaysian manufacturing firms.
Using the descriptive and correlation test, the data was analyzed. From the results, it
is showing that the manufacturing performance through the implementation of green
supply chain management has a positive relationship to environmental action and
customer activities.