Affiliations 

  • 1 Universiti Teknologi Malaysia
MyJurnal

Abstract

The existence of the gap between the expectation of culinary students and the realities of the job
market has led the students to face the obstacles to entering or continuing their career in the same
industry. As such, entrepreneurship is one of the best approaches in educating culinary students to
prepare for any possible after graduation. However, there are no guidelines for determining and
measuring the entrepreneurial level of culinary students. Therefore, this research aims to identify the
elements of entrepreneurship in culinary. The results of this research is a culinary entrepreneurial
framework. Side of this research is to build a measurement instrument of culinary entrepreneurship
level and to produce culinary entrepreneurship profiles for culinary students. This research uses
qualitative method in the first phase through document analysis and interviews with graduates and
culinary entrepreneurs. At the end of the study, it will acquire a culinary entrepreneurial framework
that is also used to produce an entrepreneurship measurement instrument in the second phase of
research.