Affiliations 

  • 1 Centre for Animal Welfare and Ethics, School of Veterinary Sciences, The University of Queensland, Gatton 4343, Australia. m.sinclair6@uq.edu.au
  • 2 Institute of Tropical Agriculture and Food Security, Universiti Putra Malaysia, Serdang 43400 UPM, Selangor, Malaysia
  • 3 Vietnam National University of Agriculture, Gialam, Hanoi 100000, Vietnam
  • 4 Department of Animal Science, Faculty of Agriculture, Khon Kaen University, Khon Kaen 40002, Thailand
  • 5 Seqwater, Process Documentation, Gold Coast 4211, Australia
  • 6 Environmental Futures Research Institute, School of Environment and Science, Griffith University, Brisbane 4000, Australia
  • 7 Centre for Animal Welfare and Ethics, School of Veterinary Sciences, The University of Queensland, Gatton 4343, Australia
Animals (Basel), 2019 Jul 04;9(7).
PMID: 31277448 DOI: 10.3390/ani9070416

Abstract

Understanding what might motivate livestock stakeholders to improve animal welfare is useful information when developing initiatives that benefit from stakeholder engagement. This study was designed to assess the strength of motivating drivers in the development of attitudes to animal welfare, and the factors that impacted their ability to improve animal welfare. During a series of qualitative focus group sessions with livestock leaders across the same countries (Malaysia, China, Vietnam and Thailand), the current study presented livestock leaders (n = 139) with the most significant results in their country, and collected data pertaining to the meaning and applicability of these results. This data was then subject to thematic analysis to identify salient and repeated motivating factors and meanings. This process revealed a complex picture of relationships between motivators and the contexts that drive them. Figures are presented to begin illustrating these relationships. Some strong motivators were uncovered that were previously rated low in the survey (i.e., financial benefit) or not included at all (e.g., food safety). This paper also presents the opportunity to better understand the strength and relationship of extrinsic and intrinsic motivational forces behind animal welfare improvement.

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.