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Fulltext Effect of Psychological and Institutional Factors on Student’s Entrepreneurial Intention: An Application of TPB, CSE and TT

Bukar Ali, Bularafa, Abdul Rashid, Abdullah

The Pertanika Journal of Scholarly Research Reviews, 2019;5(1):1-9.
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Unemployment and poverty are seriously issue of concern globally, especially in developing countries like Nigeria. Unemployment and poverty among university graduates in Nigeria, the trends on rising every year, major corporations are cutting down jobs and graduates who were interested to work can’t seem to find a job. However, entrepreneurship and business formation have been recognised around the World as a remedy for unemployment and pivotal for economies to grow. Therefore, promotion of entrepreneurial activity becomes the most top priority on the government agenda. Despite the unique role played by entrepreneurship to the economy as a whole and to the person that established business, in Nigeria, the rate of university graduates in entrepreneurship is far below expected. This led to many research efforts on factors that are having an effect on student’s entrepreneurial intentions. This review paper proposed the intention to be an entrepreneur can be explained by Ajzen, (1991) theory of planned behaviour, institutional, and core self-evaluation theories. Psychological (self-efficacy, risk-taking propensity, locus of control, innovativeness, need for achievement) and institutional (university environment, government support programmes) factors will have an effect on attitudes, subjective norms, perceived behavioural control. Consequently, the study predicted the entrepreneurial intentions of the Nigerian university students.

Matched MeSH terms: Entrepreneurship
Fulltext An approach for developing integrated undergraduate medical curriculum

Akram A, Rizwan F, Sattar K, Hadi JIS, Meo SA

Pak J Med Sci, 2018 9 8;34(4):804-810.
PMID: 30190732 DOI: 10.12669/pjms.344.14565

Background and Objectives: Medical schools are to develop integrated medical curricula because the term 'integrated curriculum' has grown up and flourished globally and it has become mandatory to align the medical education with the global concept in Pakistan. This paper aims to present a guideline to design an undergraduate integrated medical curriculum.
Methods: Various themes are used to develop integrated curriculum which are basic medical science, simulation skills, clinical science, personality development, research, entrepreneurship and pre specialization. Each theme is subdivided, termed a module and its contents primarily focus on particular aspect.
Results: Knowledge, skill and attitude, embodied in themes or modules, are planted in specific way that they have horizontal as well as vertical integration. There is no boundary of various traditional disciplines in template of five years curriculum. For example, diagnosis is a theme which carries contents from medicine, surgery, orthopedics etc.
Conclusion: The blueprint introduced in this paper would help medical educators to draft integrated medical curricula for those institutions which intend to switch their medical programs from traditional to integrated one.

Matched MeSH terms: Entrepreneurship
Search engine optimisation (SEO) strategy as determinants to enhance the online brand positioning

Ahmad UF, Mahdee J, Abu Bakar N

F1000Res, 2022;11:714.
PMID: 38708191 DOI: 10.12688/f1000research.73382.2

BACKGROUND: Marketers face evolution of online brand positioning marketing strategy due to changes of search engine algorithm that affects the reaching out of brands to potential internet users. Brand owners realise that to be relevant in modern market, they need to transition and focus more into online market. However, many brand owners have ignored the power of search engine optimisation (SEO) strategy for attracting the online market, which is highly competitive and faces rapid changes. A brand can be considered as old fashioned if it does not utilise the SEO as their marketing strategy, in penetrating the online marketplace. Various studies have analysed factors that can enhance the persistency of using the SEO strategy, however gaps remain regarding the relationship of this strategy with the online brand positioning. The main aim of this study was to identify the persistency of using the SEO strategy including the niche point of differentiation, valuable content, targeted keyword and scalable link building, as the determinants that enhance the success of online brand positioning.
METHODS: This study applies quantitative design using online survey to gather information from the online business entrepreneurs. The survey questionnaire was arranged to focus on the use of SEO as a new way to strategise online business.
RESULTS: Based on the results of this study, most online entrepreneurs have somewhat realised the effects of using the SEO strategy to enhance effectiveness of online brand positioning.
CONCLUSION: This research provides insights into the importance of SEO strategy in online business positioning. It is hoped that online entrepreneurs will consider the SEO strategy in the positioning of their brand in the marketplace.
IMPLICATION: This research focused on SEO as a new strategy to enhance brand positioning for online businesses. Future research may expand into another dimension of business such as customer satisfaction and business performance.

Matched MeSH terms: Entrepreneurship
Fulltext Culinary arts entrepreneurship: alternative student Diploma in Culinary Arts at Kolej Yayasan Pelajaran Johor in facing open market

Abdul Wafi Abdul Rahman, Yusmady Md Junus, Melor Md Yunus

Malaysian Journal of Social Sciences and Humanities, 2017;2(3):27-34.
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The Open Market scenario provides high levels of unreliability to culinary arts graduates where they
are no longer promised a place in the hospitality and tourism sectors but rather to compete with
graduates from other fields for employment. Hence, the field of entrepreneurship is seen as an
alternative in building a career that can help in reducing the dumping of graduates in the job market in
line with the government's call encouraging more entrepreneurs in Malaysia. Therefore, this study is
aimed at identifying the tendency to entrepreneurship among students of the final year semester of the Diploma in Culinary Arts, Hospitality School and Tourism Kolej Yayasan Pelajaran Johor
(SHPKYPJ). Measurements for this study were based on surveys using questionnaire and data
collected by Statistical Packages for Social Science (SPSS) Version 21.0. The results of the study
found that overall respondents have a high inclination towards entrepreneurship. If they are more
focused, encouragement and exposure are given to them, the probability that they become
entrepreneurs after graduation will be higher.

Matched MeSH terms: Entrepreneurship
Fulltext Evaluation on the implementation of Bachelor of Education Program, Faculty of Sport Science and Coaching

Abdul Rahim Mohd Shariff, Norkhalid Salimin, Mohd Izwan Shahril, Normah Jusoh, Nelfianty Mohd Rasyid, Lee, Jeffrey Low Fook, et al.

Jurnal Sains Sukan & Pendidikan Jasmani, 2016;5(1):71-94.
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Journal of Sports Science and Physical Education 5(1): 77-94, 2016 - This study aimed to
examine the effectiveness of the Bachelor of Education (Honours) programmes offered by the
Faculty of Sports Science and Coaching in producing quality graduates and their
employability in the profession. Samples for this study comprised of 49 graduates from the B
Ed (Sports Science), 25 graduates from B Ed (Coaching Science) and nine B Ed (Physical
Education) who have graduated from 2010 to 2014 as well as their respective employers and
peers were selected as respondents. Six to ten samples from each programme together with
their employers were interviewed further using guided questionnaire. Data was analysed
descriptively as well as correlation and regression methods. The findings showed that the
graduates mastered very high levels of the knowledge and skills of the courses related to their
respective programmes. They also achieved excellent levels of knowledge and skills in the
implementation of their respective programmes during and after their completion of studies.
The graduates received very high scores from their employers and peers in terms of their
attributes and employability. Overall, analyses on the effectiveness of the faculty‟s education
programmes showed a positive and significant correlation between the mastery (input) and
the implementation (process) of the programmes. However, a moderately positive but not
significant correlation was found between the mastery (input) of the courses and the
graduates (product). Similar results were found between the implementation of the
programmes (process) and the graduates except for the BEd.(Sports Science) which showed a
moderate positive and significant correlation. Only 23% predicted mastery of the course
(input) and the implementation of the programme influenced the product (graduates) towards
the effective implementation of the BEd (Sports Science), compared to 20% for BEd
(Coaching Science) and 98% for BEd (Physical Education). This study concluded that
Bachelor of Education (Honours) programmes offered by the Faculty of Sports Science and
Coaching are capable of producing quality and employable graduates. The faculty has
developed its strategic plan in improving the employability of the graduates by streamlining
the offering of the BEd (Coaching Science) programme, reinforce the undergraduates soft
skills attributes, intensify the activities of the Kinesiology Centre of Excellence and advocate entrepreneurship education in order to produce graduates who are innovative and capable in the education profession.

Matched MeSH terms: Entrepreneurship