Affiliations 

  • 1 Shanxi Vocational College of Tourism, Faculty of Hospitality and Tourism, No.29, Xutan East Street, Xiaodian District, 030001 Taiyuan, Shanxi, China
  • 2 Minjiang University, College of Computer and Control Engineering, No.200, Xiyuangong Road, 350100, Minhou County, Fuzhou, Fujian, China
  • 3 Cheongju University, Division of Tourism and Hotel Management, 298 Daesung-ro, Cheongwon-gu, Cheongju-si, Chungcheongbuk-do 28503, South Korea
  • 4 Sunway University, School of Hospitality and Service Management, No. 5, Jalan Universiti, Bandar Sunway 47500, Selangor Darul Ehhsan, Malaysia
  • 5 Xuzhou University of Technology, Faculty of Hospitality and Tourism, No. 2, Lishui Road, 221018, Yunlong District, Xuzhou, Jiangsu, China
Acta Psychol (Amst), 2024 Mar;243:104162.
PMID: 38280350 DOI: 10.1016/j.actpsy.2024.104162

Abstract

The bookings and revenues of youth hostels have significantly decreased because of the multiple effects of the COVID-19 pandemic. It is necessary to investigate young consumers' perceptions of visiting youth hostels aftermath this pandemic. The current study examines the relationship between multi-dimensions of perceived risk, three types of images, willingness to pay and visit intention. A convenience sampling was developed where 534 questionnaires were received, followed by subsequent empirical testing of the proposed hypotheses using SPSS and AMOS-SEM. Results showed that perceived risk negatively influenced cognitive and affective image, respectively. Cognitive and affective image positively influenced overall image and finally influenced willingness to pay and visit intention separately. In addition, cognitive image positively influenced affective image. The theoretical framework satisfactorily accounted for willingness to pay and intention, and our results help youth hostels practitioners invent efficient strategies to boost young consumers' willingness to pay and intention to visit youth hostels.

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.