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Impact of health science popularization videos on user perceived value and continuous usage intention: based on the C-A-C and ECM model framework

Xuan W 1 , Phongsatha T 2 , Hao L 3 , Tian K 2

Affiliations 

  • 1 Shanxi Bethune Hospital, Shanxi Academy of Medical Sciences, Tongji Shanxi Hospital, Third Hospital of Shanxi Medical University, Taiyuan, China
  • 2 Graduate School of Business and Advanced Technology Management, Assumption University, Bangkok, Thailand
  • 3 Department of Curriculum and Instructional Technology, Faculty of Education, Universiti Malaya, Kuala Lumpur, Malaysia
Front Public Health, 2024;12:1382687.
PMID: 39011330 DOI: 10.3389/fpubh.2024.1382687

Abstract

OBJECTIVE: To enhance individuals' sustained intention to use health science popularization videos, this study investigated the path relationships and influencing mechanisms of health science popularization video factors on users' perceived value, expectancy confirmation, enjoyment, satisfaction, trust, and continuous usage intention based on the cognitive-affective-conative and expectation-confirmation model theoretical framework.

METHODS: This study adopted a cross-sectional design and collected data using self-administered questionnaires. The hypotheses were analyzed using the smart partial least squares (Smart-PLS) structural equation modeling method with a dataset containing 503 valid responses. Subsequently, comprehensive data analysis was conducted.

RESULTS: Blogger and video quality factors present in health science popularization videos substantially influenced users' perceived value (p 

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.

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