The increased human demand for animal proteins in Malaysia is led by several factors: population growth, urbanisation, income growth and changing consumer preferences. Meeting the projected increased demand in the future is an awesome and challenging task. Presently, the non-ruminant poultry and pig industries, mainly private sector led, make the most significant contribution to total animal protein supplies, and inefficient ruminant production systems lag well behind. The strategy for promoting productivity growth to increase animal protein supplies from ruminants requires concerted efficient natural resource management that can target specific production systems. Two distinct economic opportunities are the development of oil palm-based cattle and goat production. The value addition to oil palm cultivation due to the beneficial crop-animal-soil interactions are enormous. The prerequisites are inter-disciplinary efforts, holistic systems, participatory community-based research and development that are needs-based and address constraints, increased research investments, institutional commitment and a policy environment that can enhance total factor productivity in the future.