Displaying publications 61 - 80 of 105 in total

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  1. Studying the effects of nucleating agents on texture modification of puffed corn-fish snack
    Shahmohammadi HR, Bakar J, Rahman RA, Adzhan NM
    J Food Sci, 2014 Feb;79(2):E178-83.
    PMID: 24410375 DOI: 10.1111/1750-3841.12324
    To improve textural attributes of puffed corn-fish snack, the effects of 1%, 1.5%, and 2% of calcium carbonate, magnesium silicate (talc), sodium bicarbonate as well as 5% and 10% of wheat bran (as the nucleating materials) on textural attributes were studied. Sensory evaluation, bulk density, expansion ratio, maximum force, and count peaks were measured using the Kramer test. The results showed that all of the additives except bran significantly enhanced the texture. Among them, talc at 0.5% was the best to enhance the density and expansion ratio. Effects of using 0.5% talc on puffed corn-fish snack microstructure were studied using scanning electron microscopy. The average cell diameter of 109 ± 48 μm and cell numbers per square centimeter of 67.4 for talc-treated products were obtained, while for nontalc-treated extrudates, average cell diameter of 798 ± 361 μm and cell numbers per square centimeter of 13.9 were found. Incorporation of 0.5% w/w of magnesium silicate reduced (7-fold) the average cell diameter while increased (4-fold) the cell number.
    Matched MeSH terms: Consumer Behavior
  2. How do consumer attitudes influence acceptance of a novel wild blueberry-soy product?
    Teh T, Dougherty MP, Camire ME
    J Food Sci, 2007 Sep;72(7):S516-21.
    PMID: 17995666
    Acceptance of healthful foods by consumers is not yet well understood. In this study, 3 formulations of frozen dessert bars were prepared containing both soy and wild blueberries. Soy content was controlled to provide an amount of soy protein that qualified for the health claim for soy and reduced risks for cardiovascular disease. Consumers were asked to complete the Health and Taste Attitude Scales (HTAS) and then evaluate the acceptability of the 3 frozen bar types using a 9-point hedonic scale. One week after the 1st session, the participants returned. Approximately half were given information to read regarding the health benefits of soy protein, the other participants were given no information. The samples were then presented a 2nd time and labeled with their soy protein content. Changes in hedonic scores between sessions were compared and correlated with HTAS ratings. Nutrition information generally did not affect acceptability scores.
    Matched MeSH terms: Consumer Behavior*
  3. Emoji meanings (pleasure-arousal-dominance dimensions) in consumer research: Between-country and interpersonal differences
    Schouteten JJ, Llobell F, Chheang SL, Jin D, Jaeger SR
    J Food Sci, 2023 Mar;88(S1):106-121.
    PMID: 36413025 DOI: 10.1111/1750-3841.16374
    In line with the increasing popularity of emoji, the need for methodological research into these pictorial representations of emotion remains. The present research contributes to this goal by continuing to establish the meaning of emoji and exploring these according to between-country and interpersonal differences. The emoji (n = 12) were selected to span the valence × arousal emotion space, and the PAD model (Pleasure-Arousal-Dominance) was used to establish emoji meaning for the three dimensions, operationalized as measurement on 6 × 3 semantic differentials. Participants in the main study came from three countries-Germany, Singapore, and Malaysia (n = 2465), and a supplementary study included the United Kingdom and New Zealand (n = 600) (subset of four emoji). The results confirmed that emoji meanings according to the PAD model were largely similar between countries (albeit not identical). There were multiple minor significant differences for individual emoji, and where these existed, they often related to the dimension of Arousal, prompting a need for further investigation. Interpersonal differences were examined for gender (men and women), age group (18-45 and 46-69 years old), and frequency of emoji use. Again, significant differences were smaller rather than larger and supported the notion that emoji are generally applicable for multicountry research. However, caution regarding the participants who use emoji infrequently may be warranted. PRACTICAL APPLICATION: The findings from this research will help academics and practitioners who are interested in using emoji for sensory and consumer research (or are already doing so) with more robust interpretations of their findings. For a set of 12 emoji that provide broad coverage of the valence × arousal emotional space, meanings are provided on the three dimensions of the PAD model. The data is collected in five countries and contributes to increased confidence that emoji meanings are by and large similar in these countries.
    Matched MeSH terms: Consumer Behavior
  4. Fulltext The Relationship of Health and Nutrition Claims towards Purchasing Choices among Consumers in Shah Alam, Selangor
    Shammakh M, Ali RT, Shaari T
    J Nutr Sci Vitaminol (Tokyo), 2020;66(Supplement):S222-S225.
    PMID: 33612599 DOI: 10.3177/jnsv.66.S222
    Consumers nowadays have more awareness for healthy foods and demanded healthier food choices to avoid health-related problems; therefore, industries had included health and nutrition claims on their products. Health and nutrition claims usually influence consumers' food choice decision. Products with health claim resulted in higher perception of healthiness and nutritional value of the product, even if the product was not considered as a healthy choice. The aim of this study was to assess whether the health and nutrition claims had led to a healthier perception or better evaluation of the product among consumers.

    METHODS: A cross-sectional survey was conducted using an online questionnaire on 385 respondents collected through convenience sampling. The survey consisted of four parts: socio-demographic background, health awareness, understanding and usage of health and nutrition claims, and purchase intention measured through the use of a mock packaging. Data collected were analyzed using SPSS version 22.

    RESULTS: Most of the respondents aged 18-30 (81.0%) and almost half of them were Malay (45.7%) with bachelor/master or PhD qualification (60.0%). The distribution of household income for all categories was almost similar (18.2-20.8%). There was a significant statistical relationship between health awareness and purchase intention among respondents (r=0.391, p<0.01).

    CONCLUSIONS: Health and nutrition claims influenced consumer's perceptions and purchase intention, especially for those who were more concerned about their health, thus, more focus on policy regarding claims is needed.

    Matched MeSH terms: Consumer Behavior
  5. Fulltext Thermal Stability and Sensory Acceptance of Cupcakes Containing Red Palm Olein
    Loganathan R, Tarmizi AHA, Vethakkan SR, Teng KT
    J Oleo Sci, 2020 Jul 02;69(7):671-676.
    PMID: 32522941 DOI: 10.5650/jos.ess19253
    The study was designed to evaluate the nutritive value, thermal stability and consumer acceptance of cupcakes baked with red palm olein compared to palm olein. Thermal stability was evaluated for acidity, peroxide, p-anisidine and total oxidation value (cumulative between peroxide and p-anisidine values), as well as fatty acid composition. The concentrations of phytonutrients including tocopherols and tocotrienols, alpha- and beta-carotene after baking were also determined. Acceptance of the cupcakes was assessed using a structured hedonic scale of five points by 29 panelists. As compared to initial test oil (red palm olein), acidity (red palm olein, 0.07±0.01% vs cupcakes containing red palm olein, 0.09±0.01%; P=0.0232), peroxide value (red palm olein, 0.33±0.05 meq O2 kg-1 vs cupcakes containing red palm olein 0.73±0.06 meq O2 kg-1; P=0.0011) and total oxidation value (red palm olein, 2.24±0.13 unit vs cupcakes containing red palm olein, 3.09±0.17 unit; P=0.0012) were found to be higher in cupcakes containing red palm olein, which is within the acceptable rancidity range (peroxide value < 7.5 meq O2 kg-1) for snack food category. No changes were found on oxidative parameters (acidity, peroxide, p-anisidine values and total oxidation value) in cupcakes containing palm olein. Cupcakes made with red palm olein retained nearly 100% of alpha- and beta-carotenes upon baking. Tocopherol homologues were stable in both comparisons, with 95% retention as compared to tocotrienol homologues (~85%). Cupcakes made from red palm olein received higher score (mean=3.29) in sensory evaluation as compared to cupcakes containing palm olein (mean=3.07). The study, therefore, encourages the inclusion of red palm olein in the formulation of bakery products.
    Matched MeSH terms: Consumer Behavior*
  6. Fulltext The use of dgDocSPACE in personal file management: a case study at Majlis Perbandaran Port Dickson (MPPD)
    Rafidah Kamarudin, Azura Abd Jamil @ Kamarudzzaman, Albakri Mohammad, Norlis Osman, Zaidatulhusna Mohd Isnani
    Jurnal Inovasi Malaysia, 2020;3(2):26-41.
    MyJurnal
    Hari Bertemu Pelanggan (HBP) is an essential event of the Port Dickson Municipal Council (MPPD) which is held twice a year for staff to review their Personal Files. The problem faced by the staff at the Human Resource Department (JPSM) MPPD is to handle staff Personal Files from the file room to the HBP location during the event. Risks such as loss and damage of Personal Files and the high cost in transferring staff Personal Files lead to the development of innovation known as dgDocSPACE. The implementation of the innovation has successfully reduced the operating cost, increased productivity, shortened time for reviewing Personal Files and increased customer satisfaction.
    Matched MeSH terms: Consumer Behavior
  7. Fulltext Innovation of buying and selling process for used reference materials
    Zuraini Jusoh, Nur Amirah Zainal, Nurhidayah Abu Bakar, Dina Adriana Mohd Rahmatullah, Nur Zulaikha Ab Rahman, Farah Adibah Ahmad Zaifuddin, et al.
    Jurnal Inovasi Malaysia, 2020;4(1):132-149.
    MyJurnal
    Students need the used of reference materials because they want to save their money for daily expenses. It is also as their side income if they become as a seller. However, the available buying and selling process using Whatsapp as a medium seen inefficient because the user was faced with several problems. Among the problems were incomplete advertisements information, sale status cannot be updated automatically and the process of buying and selling takes too long. Therefore, the construction of the BOOKU webpage is recommended to solve the problems. There was a several methods used in problem selection phase such as brain storming, preliminary study of problems, verification and validation as well as T-shape Matrix. Ishikawa diagram has been used to identify the cause and effect of the problem in terms of material, process, human and environmental factors. A review from user also was carried out to obtain an endorsement of the problem in hand. Then the SWOT analysis method was used to assess the suggestion solution. After the completion construction of BOOKU webpage, a few trials were carried out to ensure the BOOKU webpage functioned properly. Again, a review from the user was carried out based on the trials results. The result showed majority of users was agreed on the BOOKU webpage as a good solution for identified problems. The BOOKU webpage can provide a completed advertisement, automatically updated the sale status and the buying and selling process has been shorten from seven days to one day. For the spin-off project, the BOOKU website is planned to be devoted to the borrowing service for used of reference materials. Meanwhile for the purpose of replicating, the BOOKU webpage can be adapted in the school level. In conclusion, the BOOKU webpage can increase the quality of available process. It also can optimize the use of manpower and time.
    Matched MeSH terms: Consumer Behavior
  8. Fulltext The impact of luminance contrast on attention and memory
    Yap SL, Tan XB, Tan CS
    Jurnal Psikologi Malaysia, 2017;31:90-98.
    Previous studies have found that luminance contrast may enhance attention and attention is positively correlated with memory. However, little attention has been given to understand the impact of luminance contrast on memory. The present study attempts to address this gap by examining the effect of luminance contrast on attention and memory. A total of 159 undergraduates were randomly assigned to three luminance contrast conditions (high vs. moderate vs. low) and were administered a modified d2 test and modified words memory test. Multivariate analysis of variance showed significant effect of luminance contrast on memory performance. Participants in the high and moderate luminance contrast groups recalled more words than counterparts in the low contrast group. However, the effect of luminance contrast on attention was not significant, though planned comparison found that high contrast group scored higher than low contrast group. The findings not only shed light on improvement of memory but also have implication for design and marketing and consumer behaviours study.
    Matched MeSH terms: Consumer Behavior
  9. Fulltext A staff-initiated quality improvement project: from paper to web report
    Daphne Clemente, Nurul Amiella Abdullah, ZurianahJusmin Jasmin, Muhammad Syafiq Abdullah, Helen Benedict Lasimbang, Wendy Diana Shoesmith, et al.
    Malaysian Journal of Medicine and Health Sciences, 2020;16(105):14-0.
    MyJurnal
    Introduction: Continuous quality improvement of system is essential to improve efficiency of working environ- ment. Limited financial allocation in low resource setting results in the vicious circle of having inadequate money to purchase a new system and print paper documents that are required for the operation of clinic. A staff-initiated system improvement with the name of “PRW UMS Staff Portal” was attempted to break-free from the vicious cycle. Methods: An online system covering different aspects of routine clinical work of healthcare workers was created in Dec 2019 and implemented in Feb 2020 using Google SiteTM by the nurses of a local university community clinic, which included: submission of daily reports of nurses and assistant medical officers, submission of reports of all programmes conducted by the clinic, surveillance of health status of working staffs, announcement and request of working roster, archiving of documents, and medication inventory. The system could only be accessed using official working email for general documents while accesses to sensitive documents were restricted to relevant staffs to pro- tect privacy and confidentiality of information. Qualitative interviews were performed with all nursing staff involved. Results: Qualitative feeling of improvement in coordination of workflow was reported by all 23 staffs working in the clinic in view of the easy access of system using smartphone and computer at workstation. It also reduced the need to move away from the working station in order to access, replenish, or submit the printed documents and reports. Significant amount of paper and printing were saved monthly. Conclusions: Despite positive feedback from the staffs, the system requires further improvement in terms of function and security. Further evaluation on cost-efficiency of the system can be done to promote the system to other universities.

    Matched MeSH terms: Consumer Behavior
  10. Fulltext Car lease swap business: its mechanism and owner’s choice in Malaysia
    NOORIHA ABDULLAH, MOHD FAIZOL RIZAL MOHD RASID, NURHAFIZAH NORMAN@ZAKARIA
    Malaysian Journal of Qualitative Research, 2019;5(1):41-49.
    MyJurnal
    This paper describes the Malaysian car owners’ preference to purchase their car through car lease swap arrangement. Since owning a car nowadays is a necessity for most individuals, people will try to find the easiest and fastest way to own a car. Hence, the aim of this paper is to describe the issues of car lease swap businesses conducted in Malaysia, in particular to understand the reasons, business mechanism, and benefits of buying a car via this method. Due to limited empirical studies on car lease swap arrangement in Malaysia, the research adopted a qualitative approach, which utilises the snowball method to identify its participants. Interviews were conducted with relevant parties, who were directly involved in car lease swap business, which include the car lease dealers, the car owners and third parties (buyers). The findings indicate that the car lease dealers were the most to gain out of this business, meanwhile the car owners were worse off. Compared to the third parties, the car owners benefited from the convenient arrangement of the business. Nevertheless, due to its vague legality, it is possible to have negative implications on all parties involved. As such, future research should look at all parties involved in investigating the issues of this car lease swap business, such as relevant government agencies and all other stakeholders.
    Matched MeSH terms: Consumer Behavior
  11. Fulltext Factors influecing customer's trust in online shopping among executives in a bank
    Nadiah Tasin
    Malaysian Journal of Social Sciences and Humanities, 2017;2(3):47-60.
    MyJurnal
    Having many advantages that traditional shopping lack of, online shopping is now enjoying its
    predominance and rapid development in Malaysia. In many previous researches, focus has been found
    in the relationship between consumer trust and its antecedents. The objective of this study is to
    examine some factors affecting consumer trust in Malaysia as well as to investigate the relationship
    between trust and purchasing decision. A questionnaire was distributed among bank employees of
    CIMB Bank Berhad. Correlations and regressions were used in analyzing the data. This paper provides
    evidence that trust in online shopping is built on information quality, online consumer review and site
    quality. It also proves that trust contributes to the online purchasing decision.
    Matched MeSH terms: Consumer Behavior
  12. Color, sensory and textural attributes of beef frankfurter, beef ham and meat-free sausage containing tomato pomace
    Savadkoohi S, Hoogenkamp H, Shamsi K, Farahnaky A
    Meat Sci, 2014 Aug;97(4):410-8.
    PMID: 24769097 DOI: 10.1016/j.meatsci.2014.03.017
    The present investigation focuses on the textural properties, sensory attributes and color changes of beef frankfurter, beef ham and meat-free sausage produced by different levels of bleached tomato pomace. The texture and color profile were performed using an instrumental texture analyzer and colorimeter. The findings indicated that tomato pomace-added sausages had higher water holding capacity (WHC) compared to that of commercial samples. The frankfurters containing 5 and 7% (w/w) tomato pomace had the highest redness (a*), chroma (C*) and color differences (ΔE) values, while the meat-free sausages containing 7% (w/w) tomato pomace had significant (p<0.05) values for lightness (L*) and yellowness (b*). Furthermore, there were no significant (p>0.05) color differences between beef ham samples (with and without tomato pomace). A significant progression in the textural hardness and chewiness of systems containing tomato pomace was observed as well as higher sensory scores by panelists. According to sensorial evaluations, bleached tomato pomace improved the consumer acceptability and preference.
    Matched MeSH terms: Consumer Behavior
  13. Medical school entrance and career plans of Malaysian medical students
    Razali SM
    Med Educ, 1996 Nov;30(6):418-23.
    PMID: 9217903
    This study investigates the reasons for entry to medicine and the career perspectives of phase III medical students of the Universiti Sains Malaysia (USM). The majority of the students were Malays from low socio-economic backgrounds who entered medical school after completing a 2-year matriculation course. An interest in medicine and helping people were the two main stated reasons for entry to medical school. A group of students wishing to work in private practice was identified. In comparison to the rest of the study body, students in the group were: not well prepared to enter medical school; dissatisfied with the course; and subject to family influences. A desire for monetary gain motivated their choice of medicine as a career. Overall, 13% of the students wished to change career because they were dissatisfied with their experience of medicine as undergraduates. The study did not find a significant difference in career intentions between female and male medical students. However, women were less likely to seek entrance into private practice or pursue formal postgraduate education. The choice of surgery as a career was confined to men. About 90% of the students had already decided on their future specialty. Four well-established specialties were their most popular choices. The gender of the students had no significant influences of the decision to continue into postgraduate education. The proportion of female students who wished to marry doctors was significantly higher than for male students.
    Matched MeSH terms: Consumer Behavior
  14. Fulltext A Study of Patients’ Satisfaction with the Emergency Department (ED) of Hospital Universiti Kebangsaan Malaysia (HUKM)
    Isamil Saiboon, Ho, Siew Eng, Krishnan, Bala, Siti Norraini Ali, Noorafindi Murad, Pathnathan, Audrey, et al.
    Medicine & Health, 2008;3(1):7-13.
    MyJurnal
    Patients’ satisfaction is of critical interest to all healthcare providers. Satisfied patients are more likely to seek health care and to comply with prescribed treatment regimes. The objective of the study was to identify factors that influence patient satisfaction with Emergency Department HUKM (ED HUKM). This study was conducted at ED HUKM from January 2007 till March 2007. A convenience sample of 100 participants was recruited from triage 4. The Davis Consumer Emergency Care Satisfaction Scale (CECSS) was adopted and modified. It consists of 19 questions; used a 5 point, Likert type scale of 1 to 5 (1= completely disagree and 5= completely agree) to measure patient satisfaction with triage, health care providers caring behaviours and health teaching. Results showed that 75 participants (75%) were satisfied. There were no significant difference found between male and female patients with total CESCC scores (t=0.308, p values >0.05). Pearson product moment correlation coefficients showed a positive relationship between total and subscale patient satisfaction scores, caring scores (r=0.905, p value
    Matched MeSH terms: Consumer Behavior
  15. Peat fires: consumers to help beat them out
    Wijedasa LS, Posa MR, Clements GR
    Nature, 2015 Nov 19;527(7578):305.
    PMID: 26581283 DOI: 10.1038/527305b
    Matched MeSH terms: Consumer Behavior*
  16. Demand analysis of tobacco consumption in Malaysia
    Ross H, Al-Sadat NA
    Nicotine Tob Res, 2007 Nov;9(11):1163-9.
    PMID: 17978990
    We estimated the price and income elasticity of cigarette demand and the impact of cigarette taxes on cigarette demand and cigarette tax revenue in Malaysia. The data on cigarette consumption, cigarette prices, and public policies between 1990 and 2004 were subjected to a time-series regression analysis applying the error-correction model. The preferred cigarette demand model specification resulted in long-run and short-run price elasticities estimates of -0.57 and -0.08, respectively. Income was positively related to cigarette consumption: A 1% increase in real income increased cigarette consumption by 1.46%. The model predicted that an increase in cigarette excise tax from Malaysian ringgit (RM) 1.60 to RM2.00 per pack would reduce cigarette consumption in Malaysia by 3.37%, or by 806,468,873 cigarettes. This reduction would translate to almost 165 fewer tobacco-related lung cancer deaths per year and a 20.8% increase in the government excise tax revenue. We conclude that taxation is an effective method of reducing cigarette consumption and tobacco-related deaths while increasing revenue for the government of Malaysia.
    Matched MeSH terms: Consumer Behavior/economics
  17. Sociodemographic factors associated with consumption of confectionery among obese and non-obese adults: A secondary analysis
    Cheah YK, Azahadi M, Mohamad Nor NS, Phang SN, Abd Manaf NH
    Obes Res Clin Pract, 2020 08 09;14(5):428-436.
    PMID: 32782176 DOI: 10.1016/j.orcp.2020.07.008
    The objective of the present study is to examine sociodemographic factors associated with consumption of confectionery among obese and non-obese adults in Malaysia. Secondary analysis of the Malaysian Adult Nutrition Survey (MANS) 2014 was performed. The survey was conducted in urban and rural areas in the 14 states of Malaysia, including the Federal Territory of Kuala Lumpur. Adults aged 18 years and above (n = 2696) were interviewed. The dependent variable was the total servings of confectionery consumed per week. An ordered logistic regression model was used to examine the associated sociodemographic factors in the decision of people to consume 0, 1-2, 3-5 and ≥6 servings of confectionery. Marginal effects of sociodemographic variables on confectionery consumption were calculated. Analyses stratified by bodyweight group were conducted. The results showed that income, education, gender, ethnicity, and employment status were significantly associated with consumption of confectionery. In particular, income, education, gender, ethnicity and employment status affected confectionery consumption, but not the other way around. However, no relationship was evidenced between age, marital status, household location and confectionery consumption. In conclusion, sociodemographic factors were related to consumption of confectionery. Policies aimed at discouraging consumption of confectionery should focus primarily on high income earners, well-educated individuals and Bumiputera.
    Matched MeSH terms: Consumer Behavior*
  18. The security concern on internet banking adoption among Malaysian banking customers
    Sudha R, Thiagarajan AS, Seetharaman A
    Pak J Biol Sci, 2007 Jan 01;10(1):102-6.
    PMID: 19069993
    The existing literatures highlights that the security is the primary factor which determines the adoption of Internet banking technology. The secondary information on Internet banking development in Malaysia shows a very slow growth rate. Hence, this study aims to study the banking customers perception towards security concern and Internet banking adoption through the information collected from 150 sample respondents. The data analysis reveals that the customers have much concern about security and privacy issue in adoption of Internet banking, whether the customers are adopted Internet banking or not. Hence, it infers that to popularize Internet banking system there is a need for improvement in security and privacy issue among the banking customers.
    Matched MeSH terms: Consumer Behavior
  19. Fulltext The Feedback-Related Negativity and the P300 Brain Potential Are Sensitive to Price Expectation Violations in a Virtual Shopping Task
    Schaefer A, Buratto LG, Goto N, Brotherhood EV
    PLoS One, 2016 09 22;11(9):e0163150.
    PMID: 27658301 DOI: 10.1371/journal.pone.0163150
    A large body of evidence shows that buying behaviour is strongly determined by consumers' price expectations and the extent to which real prices violate these expectations. Despite the importance of this phenomenon, little is known regarding its neural mechanisms. Here we show that two patterns of electrical brain activity known to index prediction errors-the Feedback-Related Negativity (FRN) and the feedback-related P300 -were sensitive to price offers that were cheaper than participants' expectations. In addition, we also found that FRN amplitude time-locked to price offers predicted whether a product would be subsequently purchased or not, and further analyses suggest that this result was driven by the sensitivity of the FRN to positive price expectation violations. This finding strongly suggests that ensembles of neurons coding positive prediction errors play a critical role in real-life consumer behaviour. Further, these findings indicate that theoretical models based on the notion of prediction error, such as the Reinforcement Learning Theory, can provide a neurobiologically grounded account of consumer behavior.
    Matched MeSH terms: Consumer Behavior
  20. Fulltext Feelings of guilt and pride: Consumer intention to buy LED lights
    Moghavvemi S, Jaafar NI, Sulaiman A, Parveen Tajudeen F
    PLoS One, 2020;15(6):e0234602.
    PMID: 32584847 DOI: 10.1371/journal.pone.0234602
    The adoption of energy-efficient lighting systems such as light-emitting diode (LED) lights is an effective strategy to address global warming and climate change. The adoption of LED light usage is largely shaped by consumer behavior. Understanding the factors that influence consumers' awareness of the advantages of using LED lights and consumers' eventual buying behavior is critical to industry players and policy-makers. The objective of this study is to investigate the significant factors that affect consumer intention to use LED lights among Malaysian households. A survey questionnaire of 1,075 potential consumers was employed and the partial least squares technique was applied in data analysis. The results show that consumer awareness creates responsibility and influences consumers' personal norms and attitudes, and their ultimate intention to buy LED lights. Feelings of guilt about contributing to air pollution and an awareness of the advantages of using LED lights both activate individual personal norms and attitudes, and influence the intention to buy LED lights. Awareness of the advantages of using LED lights, and of the negative consequences of not using them, prompts consumers to have feelings of guilt. The findings point to the importance of creating awareness among consumers.
    Matched MeSH terms: Consumer Behavior/statistics & numerical data*
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