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Exploring the quality of life of cosmetic users: A cross-sectional analysis from eight Arab countries in the Middle East

Mohammed AH 1 , Hassan BAR 2 , Wayyes AM 2 , Al-Tukmagi HF 3 , Blebil A 1 , Dujaili J 1 Show all authors , Nasr MH 4 , El Hajj MS 5 , Malaeb D 6 , Alhija SA 7 , Kateeb E 8 , Amro A 9 , Al-Taweel D 10 , Al Juma MA 11 , Al-Ani OA 2 , Farhan SS 12 , Darwish RM 13 , Al-Zaabi AT 14

Affiliations 

  • 1 School of Pharmacy, Monash University Malaysia, Jalan Lagoon Selatan, Bandar Sunway, Malaysia
  • 2 Department of Pharmacy, Al Rafidain University College, Baghdad, Iraq
  • 3 Department of Clinical Pharmacy, Baghdad College of Medical Sciences, Baghdad, Iraq
  • 4 Head of Clinical Pharmacy Department, Faculty of Health Sciences and Nursing, Al-Rayan Colleges, Al-Madinah, Saudi Arabia
  • 5 Department of Clinical Pharmacy and Practice, College of Pharmacy, QU Health, Qatar University, Doha, Qatar
  • 6 School of Pharmacy, Lebanese International University, Beirut, Lebanon
  • 7 The national project for vaccination & Epidemiological Investigation of Coronavirus (Covid), Amman, Jordan
  • 8 Oral Health Research and Promotion Unit, Faculty of Dentistry, Al-Quds University, Jerusalem, Palestine
  • 9 Faculty of Pharmacy Al-Quds University, Jerusalem, Palestine
  • 10 Department of Pharmacy Practice, Faculty of Pharmacy, Kuwait University, Kuwait City, Kuwait
  • 11 Head of Pharmacy Department, University of Technology and Applied Sciences, Muscat, Sultanate of Oman
  • 12 Department of Anesthesia, College of Medical Science Technology, University of Mashreq, Baghdad, Iraq
  • 13 Pharmaceutics and Pharmaceutical technology Department, School of Pharmacy, University of Jordan, Amman, Jordan
  • 14 Pharmacy Department, Sohar Hospital, Sohar, Oman
J Cosmet Dermatol, 2023 Jan;22(1):296-305.
PMID: 35567513 DOI: 10.1111/jocd.15085

Abstract

BACKGROUND: The use of cosmetic products is growing in dominance in the Arab population, making it essential to measure its effects on users. The production of cosmetics has been largely driven by consumerism and a bid to keep abreast with the latest trends in the beauty industry with less attention on how the users' quality of life (QoL) is affected.

AIMS: This study aims to investigate the effect of cosmetic products on users' quality of life in eight Arab countries.

METHODS: A cross-sectional study was carried out using an online data collection approach. A validated and specialist instrument tool called BeautyQoL, which consists of five domains and a total of 52 questions, was distributed to a sample of 2219 cosmetic users. Descriptive and inferential statistical analysis was done using SPSS® version 26.0.

RESULTS: The mean age of participants was 34 ± 11.25 years, and more women were represented in the sample (71%) than men. The majority of respondents had oily skin type (39.6%) and tan skin tone (30.4%). QoL through cosmetic use is computed with a mean score of 51 out of 100. The users' mean score satisfaction from cosmetic use is centred on attractiveness (56.1), followed by self-confidence (51.8). Cosmetics have a statistically significant effect on participants who are young adults, women, single, and employed with high income. As the respondents' skin tone deepens from very fair to dark, the mean score for each domain significantly increases, whereas when skin type changes from very oily to dry, the mean score for each domain decreases.

CONCLUSION: The effect of cosmetics on the users' QoL is limited, contrary to the narrative commonly portrayed in cosmetics' advertisements. Therefore, the use of cosmetics among the Arab population should be from an informed perspective of their specific needs instead of conforming to the viral trends pedaled by influencers and bloggers on social media, which might be irrelevant for them.

* Title and MeSH Headings from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine.

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